Omnichannel Marketing Manager

Al Tayer Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail and marketing company in Dubai is seeking a Marketing Manager with over 7 years of experience in omni-channel marketing. The role involves driving holistic marketing initiatives, maintaining compliance with brand guidelines, and guiding a team to achieve strategic goals. The ideal candidate should possess a graduate degree, strong leadership skills, and a solid understanding of the fashion or luxury retail sector. Proficiency in English is essential, and Arabic knowledge is a plus.

Qualifications

• 7+ years of management experience in omni-channel marketing, with at least 2 years in a managerial role.

Responsibilities

• Drive omni campaign development and execution across all marketing functions.
• Maintain compliance with Principal requirements and guidelines.
• Identify opportunities to enhance brand equity and report brand performance.
• Guide and motivate team members to enhance performance and produce quality work.

Skills

Effective communication and negotiation

Team leadership and development

Understanding of fashion/luxury retail

Proficiency in English

Knowledge of Arabic

Education

Graduate or Post Graduate Degree in Business, Marketing or Mass Communications

Job description

In this role you will :

• Drive the development and executing of omni campaigns and tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager
• Map competitors’ activities vis a vis communication, pricing, packaging, and planning in relation to allocated Al Tayer brand strategy
• Develop and execute BTL, POS and marketing collateral in line with marketing objectives and ensure quality production of the same
• Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business
• Maintain coordination with all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities
• Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship / display activity ,etc as required
• Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the principals overall strategic direction
• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market
• Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners
• Create, update, and maintain the marketing calendar for all promotional initiatives
• Plan and implement the marketing, promotional plans, and campaigns for the BP in close coordination with the BU and ensure compliance to the agreed budget People Management Roles and Responsibility
• Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
• Provide leadership and direction to the operations team towards the achievement of goals and objectives
• Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
• Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices

What You’ll Need To Succeed

• Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications
• 7+ years of management experience in an omni-channel marketing department, at least 2 years in a managerial role.
• Solid understanding of fashion / luxury retail
• Should be able to communicate and negotiate effectively
• Should be able to lead, develop and motivate teams
• Proficient in the English language. Arabic would be an advantage

Additional Information