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Asia Pacific - Regional Brand Manager, Cosmetics
Job summary
A leading cosmetics brand in Singapore is seeking a Regional Brand Manager for Cosmetics. This role involves crafting regional growth strategies and executing comprehensive marketing plans across markets. The ideal candidate will have at least 7 years of experience in marketing, preferably in FMCG, with strong skills in Ecommerce management and a background in skincare. Applicants should be strategic thinkers with excellent communication skills and a positive, growth-oriented mindset.
Benefits
Qualifications
- Minimum 7 years of experience in a Marketing Role in FMCG.
- Experience in the skincare category is a plus.
- Ability to manage Ecommerce business.
Responsibilities
- Craft regional growth strategy and oversee 360 plan implementations.
- Translate market insights into brand growth strategy.
- Drive digital transformation and accelerate Ecommerce topics.
Skills
Shiseido Asia Pacific is looking to hire a Regional Brand Manager, Cosmetics. Reporting to the Regional Brand Director, Cosmetics, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.
- Translate the deep understanding of the prestige/ entry prestige skincare markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
- Guide the new markets to ensure successful high impact brand launch.
- Safeguard the brand equity and help markets balance brand building with commercial drive.
- Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
- Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan.
- Drive digital transformation at regional level, accelerating Ecommerce and CRM topics.
- Work with external agencies to produce regional creative assets, social assets, product demo etc.
- Oversees local markets’ media buy plans.
- Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.
- Minimum 7 year -experience in a Marketing Role in FMCG with strong preference.
- Must have either Regional or Global Marketing experience.
- Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
- Experience in Skincare category is a plus.
- Experience in managing Ecommerce business is a plus.
- Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture).
- A considered, analytical approach to working with consumers, problem solving, stakeholder management.
- Strong communication skills.
- Positive attitude & growth mindset.
- Flexibility to travel when required.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.