Asia Pacific - Regional Brand Manager, Cosmetics

Shiseido; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading cosmetics brand in Singapore is seeking a Regional Brand Manager for Cosmetics. This role involves crafting regional growth strategies and executing comprehensive marketing plans across markets. The ideal candidate will have at least 7 years of experience in marketing, preferably in FMCG, with strong skills in Ecommerce management and a background in skincare. Applicants should be strategic thinkers with excellent communication skills and a positive, growth-oriented mindset.

Benefits

Great Place to Work certification

Employee experience commitment

Qualifications

• Minimum 7 years of experience in a Marketing Role in FMCG.
• Experience in the skincare category is a plus.
• Ability to manage Ecommerce business.

Responsibilities

• Craft regional growth strategy and oversee 360 plan implementations.
• Translate market insights into brand growth strategy.
• Drive digital transformation and accelerate Ecommerce topics.

Skills

Marketing Role experience

Regional or Global Marketing experience

Ecommerce business management

Strategic thinking

Strong communication skills

Job description

MAIN PURPOSE

Shiseido Asia Pacific is looking to hire a Regional Brand Manager, Cosmetics. Reporting to the Regional Brand Director, Cosmetics, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

KEY RESPONSIBILITIES

REGIONAL STRATEGIC DIRECTION TO MARKETS

• Translate the deep understanding of the prestige/ entry prestige skincare markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/ influence/ PR strategy and others.
• Guide the new markets to ensure successful high impact brand launch.
• Safeguard the brand equity and help markets balance brand building with commercial drive.

COLLABORATE WITH GLOBAL BRAND HOLDING

• Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
• Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan.

DIGITAL ACCELERATION

• Drive digital transformation at regional level, accelerating Ecommerce and CRM topics.
• Work with external agencies to produce regional creative assets, social assets, product demo etc.
• Oversees local markets’ media buy plans.

OPERATIONAL EXCELLENCE

• Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.

KEY REQUIREMENTS

• Minimum 7 year -experience in a Marketing Role in FMCG with strong preference.
• Must have either Regional or Global Marketing experience.
• Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.)
• Experience in Skincare category is a plus.
• Experience in managing Ecommerce business is a plus.
• Business planning and implementation experience as well as project management; Strategic thinking (sound attention for details without losing focus on big picture).
• A considered, analytical approach to working with consumers, problem solving, stakeholder management.
• Strong communication skills.
• Positive attitude & growth mindset.
• Flexibility to travel when required.

We are proud to be certified as a Great Place to Work in Singapore — a testament to our commitment to employee experience and workplace culture.