Brand jobs in Singapore

Key Responsibilities

Strategic Planning and Leadership

• Develop and execute an institution-wide corporate communications strategy aligned with long-term goals and strategic initiatives.

• Foster an agile, insight-driven communications culture, building systems that measure impact and demonstrate value creation.

• Change communications for operational transformation: Be involved in change management efforts by using communication strategies to frame changes in terms of benefit, efficiency, or experience enhancement, linking to larger strategic goals.

• People development: Builds and leads a high-performing team and acts as counsellor, mentor, and coach.

• Foster a culture of collaboration, creativity, and continuous learning in alignment with the future of corporate communications.

Academic and Community Engagement

• Lead a team and work with multiple stakeholders in the planning, co-creation and management of engagement events and programs in the hospital and community settings.

• Ability to monitor and measure the impact and satisfaction levels of events and community activities to continuously improve strategies.

• Manage and curate hosted visits by government leaders, donors, academic partners, and VIP guests, ensuring a seamless institutional experience.

• Collaborate with internal and external stakeholders to deliver events that showcase the institutions excellence, vision, and leadership.

Marketing and Communications

• Develop a strategic brand, marketing and communications plan that addresses thegeographic and healthcare sector market leadership ambition.

• Effectively execute marketing and external communications plan in collaboration with Group and relevant stakeholders.

• Deliver innovative campaigns to increase the market share and reputation to be a world class oncology centre locally and globally.

• Champion innovative use of digital channels including web, account-based media buy, marketing automation and social media.

• Oversee brand narrative, editorial standards, and tone of voice to ensure consistency and impact across all communication platforms.

• Collaborate with faculty and research teams to translate clinical, research and education outputs into compelling, audience-relevant stories.

• Position the institutions academic and scientific achievements through local and global communication channels.

• Leverage data and analytics to drive insights; develop and implement metrics to measure results of marketing campaigns and programs including lead generation/sales in line with marketing automation system implementation; provide analysis and recommendations to support continuous growth, improved execution and team development.

Organizational Culture and Engagement

• Partner with leadership to strengthen internal communication that aligns with institutional values and strategic change.

• Create opportunities for storytelling, feedback loops, and recognition that humanize operations and celebrate service contributions.

• Lead internal campaigns, and transformation communications to support workforce engagement and shared purpose.

Philanthropy Management

• Develop and implement comprehensive fundraising strategies to achieve fundraising goals and objectives.

• Prepare marketing materials, pitch books, and presentations to effectively communicate the strategies, performance, and value proposition to donors.

• Ensure compliance with all relevant regulations and reporting requirements related to fundraising activities.

• Provide regular updates and reports to leadership team on fundraising progress and performance.

Project Stewardship

• Assist in managing key projects and initiatives by coordinating tasks, deadlines, and resources.

• Monitor project progress, track milestones, and provide regular updates to the executive.

• Good resource management to oversee budgets and allocate resources effectively for events, programs and public forums.

• Prepare project reports and presentations as needed.

Institutional Support & Flexibility (~20%)

• Undertake other responsibilities as assigned by the Reporting Officer or Department Head.

• Provide flexible support for cross-team initiatives and evolving institutional priorities.

Key Requirements

• Minimum of 15 to 20 years of progressive experience in communications, marketing, or strategic engagement roles, with at least 5 years in a leadership capacity.

• Tertiary qualification in Communications, Marketing, Media, Journalism, Public Relations, or a related discipline; postgraduate qualifications are an advantage.

• Exceptional candidates with less traditional pathways but who demonstrate outstanding leadership, strategic thinking, and institutional alignment may also be considered.

• Exceptional written and verbal communication skills, with the ability to craft compelling narratives across platforms and audiences.

• Strong relationship-building, stakeholder engagement, and influencing capabilities, with a demonstrated ability to navigate complex environments.

• Confident public speaker with excellent presentation skills and a strong executive presence.

• Proven change agent with the ability to manage ambiguity, balance competing priorities, and drive strategic alignment across functions.

• Effective people leader with a track record of building, mentoring, and developing high-performing teams in both in-person and digitally connected work environments.

• Demonstrated experience leading diverse, multidisciplinary teams and fostering a culture of collaboration, inclusion, and continuous learning; a hands-on leader who leads by example and is willing to roll up their sleeves when needed.

Only shortlisted candidate will be notified.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.