Digital Marketing Executive

Skinlab The Medical Spa Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading aesthetics company in Singapore is seeking a Digital Marketing Executive to oversee and optimize digital marketing campaigns. The ideal candidate will have 2-3 years of experience in digital marketing and strong skills in SEO, SEM, and analytics tools. You will be responsible for creating engaging content, managing budgets, and analyzing campaign performance, ensuring a data-driven approach to optimize ROI. This is an exciting opportunity for someone passionate about digital marketing in the beauty and wellness industry.

Qualifications

• 2 - 3 years of experience in digital marketing, web development, or social media management.
• Strong knowledge of SEO, SEM, Google Analytics, Meta Ads Manager, and other analytics tools.
• Excellent copywriting, communication, and project management skills.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Manage content calendars to ensure timely engagement.
• Analyse campaign performance to improve conversion and client retention.
• Manage budgets effectively to maximise campaign ROI.

Skills

Digital campaigns

Performance optimisation

Social media

SEO

SEM

Paid advertising

Analytics tools

Copywriting

Project management

Education

Diploma or Degree in Marketing, Communications, or related field

Tools

Google Analytics

Meta Ads Manager

HubSpot

Salesforce

Job description

SL Aesthetic Group is a leading name in the aesthetics and wellness industry, with a diverse portfolio of established brands, including SL Aesthetic Clinic, SkinLab The Medical Spa, TrichoLab, Prologue, and Euphie. Each brand is dedicated to delivering premium experiences and effective results through professional expertise, innovation, and care.

We are looking for a driven, creative, and data-savvy Digital Marketing Executive to help grow our aesthetic brands online. This role is perfect for someone who loves digital campaigns, paid ads, social media, and performance optimisation, and enjoys turning insights into action to deliver measurable results.

What You’ll Do

• Plan & Execute Campaigns: Work with the Brand Specialist to design, implement, and optimise digital marketing campaigns across social media, search engines, email, and display channels.
• Plan & Manage Content Calendars: Ensure timely, engaging posts across all brand platforms.
• Paid Advertising & Performance: Create, manage, and optimise paid campaigns (Google, Meta, TikTok, XHS).
• Campaign Analysis: Analyse campaign performance to improve lead conversion, engagement, and client retention.
• Budget Management: Manage budgets effectively to maximise campaign ROI.
• SEO, SEM & Email Marketing: Implement SEO and SEM strategies to increase online visibility and drive traffic; plan and manage email marketing campaigns to support promotions and engagement.
• Collaboration & Optimisation: Work with internal teams and external partners to create creative assets and promotional campaigns; track, measure, and optimise campaign performance to meet ROI targets; monitor digital trends and competitor activity to identify new opportunities for growth.

What You’ll Bring

• Diploma or Degree in Marketing, Communications, or related field.
• 2 - 3 years of experience in digital marketing, web development, or social media management.
• Strong knowledge of SEO, SEM, Google Analytics, Meta Ads Manager, and other analytics tools.
• Familiarity with CRM systems such as HubSpot or Salesforce.
• Excellent copywriting, communication, and project management skills.
• Results-driven, proactive, and creative with a keen eye for trends and details.
• Ability to manage multiple projects, deliver on time, and work independently.
• Growth mindset and passion for digital marketing in the beauty, aesthetics, and wellness industry.