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IQVIA
Creative Copywriter
Job summary
A leading company in the food sector seeks a Creative Copywriter with agency experience to develop compelling content across various digital platforms. The ideal candidate will be responsible for crafting brand messages that resonate with audiences and drive engagement, showcasing expertise in storytelling and audience engagement.
Qualifications
- 3+ years of experience in copywriting, content creation, or brand storytelling.
- Strong background in social media content writing and campaign messaging.
- Exceptional writing, editing, and proofreading skills.
Responsibilities
- Develop engaging, on-brand copy for social media and marketing materials.
- Create platform-specific content and engaging post captions.
- Collaborate with design and marketing teams for campaign concepts.
Skills
We are seeking a Creative Copywriter with an agency background and expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.
- Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials.
- Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
- Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.
- Create platform-specific content for Instagram, TikTok, LinkedIn, and other channels.
- Develop engaging post captions, hooks, and call-to-actions (CTAs) to drive interaction.
- Ensure all content is aligned with brand tone, voice, and positioning.
- Collaborate with designers, strategists, and marketers to develop unique campaign concepts.
- Assist in naming projects, slogans, and creative directions for new brand initiatives.
- Research trends, competitors, and audience behaviors to refine content strategies.
- Work closely with the design and marketing teams to ensure a seamless blend of visuals and copy.
- Edit and refine content based on performance analytics and audience insights.
- Maintain a strong understanding of digital marketing trends, cultural moments, and industry best practices.
- 3+ years of experience in copywriting, content creation, or brand storytelling within an agency setting.
- Strong background in social media content writing, creative concepts, and campaign messaging.
- Proven ability to create engaging, witty, and culturally relevant copy for various platforms.
- Experience working with food & beverage, lifestyle, or hospitality brands is a plus.
- Strong grasp of consumer psychology, tone of voice, and brand storytelling.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to juggle multiple projects and deadlines in a fast-paced environment.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.