TikTok E-Commerce Lead

CARSOME; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading e-commerce company in Malaysia is seeking a TikTok E-Commerce Lead to oversee and scale its live commerce operations. The ideal candidate will have at least 3 years of experience in e-commerce and proven leadership skills. Responsibilities include managing end-to-end TikTok live streaming operations, coordinating with commercial teams on product strategies, and setting KPIs for performance improvement. Strong communication skills and understanding of the TikTok e-commerce ecosystem are required.

Qualifications

• Minimum 3 years of experience in e-commerce, live streaming, or digital marketing.
• Proven leadership experience in managing teams and operations.
• Strong understanding of TikTok/Douyin e-commerce ecosystem.

Responsibilities

• Oversee live streaming channel performance and sales KPI.
• Manage end-to-end TikTok live streaming operations across Malaysia.
• Coordinate with commercial team for live streaming sales strategy.

Skills

Leadership

E-commerce Strategy

Data Analysis

Communication

Stakeholder Management

Job description

Overview

We are seeking an experienced TikTok E-Commerce Lead to oversee and scale our nationwide live commerce operations. This role is perfect for someone who can manage teams, optimize workflows, and ensure the highest performance across regions.

Key Responsibilities

• Responsible for live streaming channel overall performance including sales KPI, channel effectiveness and operations efficiency.
• Lead and manage end-to-end TikTok live streaming operations across Malaysia.
• Coordinate with the commercial team on product planning for live streaming sales strategy.
• Design and implement the team structure, including Live Operations Managers and Hosts.
• Collaborate closely with Live Operations Managers to monitor regional performance and optimize processes & conversion.
• Collaborate with hosts on scriptwriting, product briefings, and content planning
• Process operational insights and data from Ops Managers to continuously improve live streaming strategies.
• Set nationwide KPIs and targets, ensuring alignment with overall business goals.
• Develop scalable frameworks and best practices for live stream planning, execution, and content optimization.
• Represent the live commerce function internally and liaise with TikTok or other platform stakeholders.

Requirements

• Minimum 3 years of experience in e-commerce, live streaming, or digital marketing, with proven leadership experience.
• Strong understanding of TikTok/Douyin e-commerce ecosystem and short-form content strategies.
• Data-driven mindset with experience in analyzing KPIs, metrics, and GMV.
• Excellent communication and stakeholder management skills, fluent in Mandarin and Bahasa Malaysia.
• Ability to manage nationwide teams and multiple regional operations effectively.