Strategy Planning Director

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 250,000 - 300,000; Full time

Job summary

A global marketing firm in Kuala Lumpur is seeking a strategic planner to develop brand and communication strategies that address client challenges. The ideal candidate will have 5-8 years of experience in planning, a strong ability to analyze market trends, and a proven track record in managing creative campaigns. This role includes mentoring junior planners and conducting brand audits. The company offers generous leave entitlements, comprehensive medical coverage, life insurance, and a hybrid working environment.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Phone allowance

Hybrid working schedule

Qualifications

• 5-8 years’ experience in planning and strategy.
• Experience with brand and communication strategies.
• Ability to analyze marketing problems and trends.

Responsibilities

• Develop strategic solutions for client business challenges.
• Conduct brand and competitive audits.
• Support campaign measurement using research insights.
• Mentor junior planners in agency processes.

Skills

Strategic planning

Communication skills

Market analysis

Creative campaign development

Team collaboration

Job description

Overview

Responsible for the development of brand and communication strategies to support our clients’ business’s needs. The incumbent focuses upon assessing the client’s challenge and proposing the optimal solution based on the most relevant marketing discipline(s). In this role, the incumbent supports the Account Management team with providing market insight, discipline knowledge and research analytics.

Responsibilities

• Develop strategic solutions that address the client’s business challenges/ goals. Develop and write briefs based on client briefs and to address any issues/opportunities clients may have. Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics.
• Be involved in using research to derive insights, measure results of campaigns and to explore new opportunities for brands.
• Develop ad-hoc communication plans by responding to short term marketplace challenges.
• Provide input as needed during creative development to ensure that the strategic director is correctly translated into creative work.
• Support development of strategy planning tools and methodologies.
• Train and mentor junior planners on using the agency process, methodology and optimize their and talent.

Qualifications

• 5-8 years’ experience in planning.
• Hands‑on experience in planning at every stage of brand and communication strategy.
• Keen interest and experience in analyzing marketing problems, brand tracking research and spotting opportunities to develop the brand.
• Experience in analyzing trends in the industry on an ongoing basis.
• Work alongside account management team and support in developing highly creative campaigns.
• Good oral and written communications skills.
• Successful track record managing multiple client assignments.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.