Sports Marketing Specialist (Hybrid Working Arrangement)

MyAtlas Digital; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur, Malaysia, is seeking a Sports Marketing Specialist to spearhead social media strategies and engagement efforts across Southeast Asia. The role requires a strong background in digital marketing, proficiency in both English and Mandarin, and a passion for sports, especially football. You'll create effective content campaigns, analyze performance metrics, and enhance fan engagement. Join a growing team that emphasizes creativity and impactful digital storytelling in the sports sector.

Qualifications

• 3–5 years of hands-on experience in social media or digital marketing.
• Strong command of English and Mandarin—able to read, write, and communicate effectively.
• Proven ability to grow engagement and traffic through content-driven strategies.

Responsibilities

• Lead multi-platform social media strategy to increase reach and engagement.
• Manage content creation, driving fan excitement through social assets.
• Collect and analyze platform analytics to report on engagement and conversions.

Skills

Social Media Strategy

Content Creation

Engagement Optimization

Analytics and Reporting

Bilingual in English and Mandarin

Education

Diploma/ Bachelor’s Degree in Marketing, Communications, or related field

Job description

Sports Marketing Specialist (Hybrid Working Arrangement)

Sports | Digital Media | Fan Growth & Engagement

About the Role

We’re seeking an experienced, results-driven, and sports-passionate Sports Marketing Specialist to take charge of our client’s sports-focused website/app and drive impactful growth across Southeast Asia. You’ll lead social media strategy, scale content performance, and manage campaigns with brand and affiliate partners — all within a fast-moving, digital-first environment.

If you live and breathe sports, thrive on audience engagement, and know how to turn strategy into measurable results, this role is for you.

Key Responsibilities

• 🔹 Social Media Strategy & Growth
• Lead multi-platform strategy (Facebook, Instagram, TikTok, X/Twitter, XiaoHongShu) to increase reach, followers, and web/app traffic.
• Develop content calendars and campaigns around trending matches, leagues, and tournaments.
• Drive acquisition through both organic and paid social channels, ensuring alignment with growth KPIs.
• Oversee content creation that fuels fan excitement — highlights, reels, memes, and community posts.
• Collaborate with designers and video editors to produce visually striking, high-retention social assets.
• Build strong engagement loops with fans and communities to enhance loyalty and advocacy.
• Manage influencer, KOL, and affiliate collaborations to amplify brand visibility.
• Execute co-branded and sponsored campaigns with partners and advertisers.
• Optimise campaigns for engagement, conversion, and cost efficiency (CPA/ROAS).
• Analyse and report on platform analytics — reach, CTR, conversions, follower growth, and revenue impact.
• Identify content trends, competitor strategies, and viral opportunities.
• Recommend creative tests, platform innovations, and new audience acquisition tactics.

What You’ll Need

• Diploma/ Bachelor’s Degree in Marketing, Communications, or related field.
• 3–5 years of hands-on experience in social media or digital marketing.
• Strong command of English and Mandarin, with ability to read, write, and communicate effectively in both. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Proven ability to grow engagement and traffic through content-driven strategies.
• Deep understanding of platform algorithms, digital users’ behaviours, analytics, and social ad optimisation.
• A passion for sports and digital storytelling — especially football.

You’ll be part of an ambitious, fast-growing digital product in the sports and entertainment space—with opportunities to work on:

• Fan engagement strategies across Southeast Asia
• Partnerships with brands, affiliates and influencers
• Real impact on traffic, branding, and monetisation

If you’re excited by sports, digital media, and growing a platform from the inside out—this is your chance.

Note: Applicants who are interested in this role, please attach your resume together with your portfolio.