Specialist, Enterprise Trade Marketing

U Mobile; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking an experienced professional to execute trade marketing strategies, support sales teams, and manage trade promotions. You will collaborate cross-functionally and report on campaign performance. Ideal candidates should have a background in trade marketing and analytical skills to track effectiveness and ROI. This role provides an opportunity to influence market reach and productivity through actionable plans and execution.

Qualifications

• Experience in trade marketing execution and planning.
• Strong analytical skills for campaign performance tracking.
• Ability to coordinate cross-functional teams.

Responsibilities

• Support execution of trade marketing strategies across services.
• Collaborate with sales teams to implement trade initiatives.
• Execute trade promotions and campaign management.

Skills

Trade marketing strategies

Channel support

Data reporting

Budget coordination

Job description

Day‑To‑Day Activities

1. Trade Marketing Execution & Planning
   • Support the execution of Enterprise Trade Marketing strategies across mobile, FWA, Fixed fibre and Solution services
   • Translate approved trade strategies into actionable GTM plans, channel programs, sales boosters, and promotional toolkits
   • Assist in annual and quarterly trade planning, including promotional calendars, channel priorities, and execution timelines.
2. Channel Support & Performance Enablement
   • Work closely with Sales teams (SME, Mid‑Market, Corporate) to implement trade initiatives that improve conversion and pipeline quality.
   • Support channel segmentation, coverage initiatives, and activation programs to improve productivity and market reach.
   • Act as a key liaison between Trade Marketing and frontline sales/partners to ensure effective execution.
3. Trade Promotions & Campaign Management
   • Execute trade promotions, incentives, contests, and partner reward programs according to approved plans.
   • Coordinate campaign rollout, mechanics briefing, and communication to ensure clarity and adoption by partners.
   • Track promotion performance and consolidate results to assess effectiveness and ROI.
4. POSM & Merchandising Execution
   • Coordinate development, deployment, and replenishment of POSM materials (e.g. flyers, standees, fixtures, in‑store displays).
   • Support retail and partner outlet audits to ensure brand compliance, visibility standards, and customer experience consistency.
   • Work with vendors and merchandisers to ensure timely and quality execution.
5. Cross‑Functional Coordination
   • Collaborate with Branding, Product, Sales, Finance, and Operations teams to ensure aligned execution of GTM initiatives.
   • Provide on‑ground trade and channel feedback to support product launches, pricing actions, and campaign improvements.
6. Data, Reporting & Insights
   • Track trade program performance, campaign uptake, and channel KPIs.
   • Prepare regular reports and dashboards covering execution status, ROI indicators, and partner engagement levels.
   • Gather competitor and market intelligence to support continuous improvement of trade initiatives.
7. Budget & Vendor Coordination
   • Support budget tracking and cost control for assigned trade programs and POSM initiatives.
   • Coordinate with external vendors, agencies, and printers to ensure deliverables meet quality, cost, and timeline expectations.