Social Media & Marketing Specialist (F&B Related)

Rapid F & B Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A dynamic F&B company in Kuala Lumpur is seeking a Social Media & Marketing Specialist to plan and execute social media strategies. The ideal candidate will create engaging content for multiple platforms, design marketing materials, and support campaigns and events. Strong skills in social media, content creation, and graphic design are crucial, alongside experience with tools like Canva. A background in the F&B or hospitality industry is highly advantageous. This role offers an exciting opportunity to work closely with creative teams in a vibrant environment.

Qualifications

• 1–3 years experience in social media, digital marketing, or content creation.
• Proven ability to shoot and edit photos and videos.
• Strong understanding of Instagram, TikTok, and Facebook.

Responsibilities

• Plan, create, and execute social media and marketing activities.
• Develop and manage monthly content calendars for social media.
• Create high-quality photo and video content for the outlets.
• Design social media visuals and marketing collateral.

Skills

Social Media Management

Content Creation

Graphic Design

Performance Tracking

Communication

Education

Diploma or Degree in Marketing, Communications, Design, Media, or related field

Tools

Canva

Adobe Creative Suite

Social media scheduling tools

Job description

Social Media & Marketing Specialist (F&B Related)

You will be responsible for planning, creating and executing social media and marketing activities for all KARLS Group outlets. This is a very practical, content-heavy role – ideal for someone who enjoys being on-site at restaurants and bars, taking videos/photos, editing Reels/TikToks, and designing simple marketing materials.

You will work closely with the Outlet Managers as well as the management team to ensure each brand has a strong, consistent, and distinctive presence online and offline.

Key Responsibilities

1. Social Media & Content Creation

Develop and manage monthly content calendars for all KARLS outlets (Instagram, Facebook, TikTok; others as needed).

Create high-quality photo and video content: food shots, drinks, ambience, team moments, behind-the-scenes, events, etc.

Film and edit short-form videos (Reels/TikTok) – including basic transitions, captions, and simple effects.

Write engaging captions and copy that match each brand’s tone of voice.

Schedule and publish posts; monitor comments, messages and reviews, and elevate where necessary.

2. Graphic Design & Marketing Collateral

Design simple but polished social media visuals, posters, table toppers, EDMs, menus highlights, and event flyers.

Work primarily with Canva or similar tools; basic Adobe (Photoshop/Illustrator/Lightroom/Premiere) is a plus.

Ensure all visuals are on-brand and consistent across outlets.

3. Campaigns, Launches & Events

Support marketing campaigns for new menu launches, special events, seasonal promotions, collaborations and festive offerings.

Coordinate with outlet teams to gather information, key selling points and unique stories.

Assist in on-ground coverage during events (e.g. live stories, quick edits for same-day posting).

4. Influencers, KOLs & Partnerships

Help identify and liaise with influencers, content creators and media relevant to each brand.

Coordinate visits, media tastings and collaborations (booking slots, preparing brief, ensuring content deliverables).

5. Performance Tracking & Reporting

Provide simple monthly reports with learnings and suggestions for improvement.

6. Brand & Internal Coordination

Work closely with the Group Marketing/Brand lead and Outlet Managers to align on priorities and messaging.

Ensure each brand’s content reflects its positioning, target audience and price point.

Stay updated on F&B trends, social media trends and competitors’ activities.

Requirements

Diploma or Degree in Marketing, Communications, Design, Media, or related field (or equivalent experience).

1–3 years experience in social media, digital marketing, or content creation (F&B / hospitality experience is a strong advantage).

Proven ability to shoot and edit photos and videos (even if on a phone, as long as quality is strong).

Comfortable using tools such as:

Canva (must have)

Basic Adobe Creative Suite (Photoshop / Illustrator / Lightroom / Premiere) – an advantage

Social media scheduling tools (e.g. Meta Business Suite, Later, etc.) – an advantage

Strong understanding of Instagram, TikTok and Facebook – especially what works for Reels and short‑form content.

Good command of English; Bahasa Malaysia and/or Mandarin is an advantage.

Organised, able to handle multiple brands and deadlines at once.

Willing to work some evenings and weekends for events, launches, or content shoots when needed.

Passionate about food, drinks, design and lifestyle – you actually enjoy being in restaurants and bars.

Other Requirements

Experience in paid social ads (boosting, basic Meta Ads Manager).

Basic knowledge of email marketing (Mailchimp or similar).

Experience working with photographers, videographers, agencies or influencers.

Owns a personal camera (mirrorless/DSLR) – not required, but a plus.

Reporting Line

Reports to Group Director

Works closely with: Outlet Managers, Chefs, Bar Managers, Operations team and Management