Social Media Marketing Executive (Contract Based)

Bata Shoes; Selangor; On-site; MYR 36,000 - 48,000; Full time

Job summary

A prominent footwear retailer in Malaysia is seeking a Social Media Marketing Executive to amplify its brand presence. The role involves creating engaging content for platforms like Instagram, TikTok, and Facebook while managing community engagement and campaign performance. Ideal candidates should have 1-3 years of experience in digital marketing, with strong creative and analytical skills. This is a contract-based position offering an opportunity to work in a dynamic environment focusing on innovative marketing strategies.

Qualifications

• 1–3 years’ experience in social media or digital marketing.
• Strong knowledge of Instagram, TikTok, Facebook, YouTube, and LinkedIn trends.
• Creative mindset with skills in copywriting, visuals, and storytelling.

Responsibilities

• Plan, create, and publish engaging content tailored for various social media platforms.
• Support 360° marketing campaigns and adapt global creative assets with local flair.
• Build and grow our online community by engaging with followers and influencers.
• Monitor analytics, track campaign KPIs, and prepare monthly performance reports.

Skills

Social media marketing

Content creation

Copywriting

Analytics tracking

Tools

Canva

Photoshop

Illustrator

Video editing apps

Job description

Social Media Marketing Executive (Contract Based)

We’re looking for a digitally savvy, creative, and results-driven Social Media Marketing Executive to take our brand presence to the next level.

This role is all about creating scroll-stopping content, impactful campaigns, and real engagement that drives awareness, traffic, and conversion for Bata Malaysia.

What You’ll Do

Content Creation & Storytelling

Plan, create, and publish engaging content (posts, reels, stories, videos) tailored for platforms like Instagram, TikTok, Facebook, LinkedIn, and YouTube.

Bring Bata’s products, style, and stories to life through fresh, local, and relatable storytelling.

Campaign Management

Support 360° marketing campaigns — from launch teasers to post-campaign recaps.

Adapt global creative assets with local flair for maximum impact.

Community Engagement

Build and grow our online community by engaging with followers, responding to comments, and sparking conversations.

Work with KOLs, creators, and micro-influencers to amplify campaigns.

Performance Tracking

Monitor analytics, track campaign KPIs, and prepare monthly performance reports.

Use insights to refine content strategies and boost ROI.

Partner with Marketing, Retail, and Design teams to ensure brand consistency across digital and offline channels.

Manage digital assets and ensure smooth coordination for campaign execution.

What We’re Looking For

1–3 years’ experience in social media or digital marketing.

Strong knowledge of Instagram, TikTok, Facebook, YouTube, and LinkedIn trends.

Creative mindset with skills in copywriting, visuals, and storytelling.

Bonus if you’re comfortable with basic design tools (Canva, Photoshop, Illustrator, or video editing apps).

Data-driven, detail-oriented, and always on top of what’s trending.