Social media & marketing executive

AL MATHAAM SYED CORNER; Ipoh; On-site; MYR 200,000 - 250,000; Full time

Job summary

A local food service provider in Ipoh is seeking a Social Media Manager to oversee online platforms and develop engaging content. Responsibilities include managing social media strategies, supporting marketing campaigns, and analyzing performance metrics. Ideal candidates should have strong content creation skills and a proven track record in social media management. The role offers a dynamic work environment focused on community engagement and brand growth.

Qualifications

• Proven experience in managing social media platforms.
• Strong writing and editing skills for various content types.
• Ability to analyze data and derive actionable insights.

Responsibilities

• Manage company social platforms effectively.
• Develop and execute monthly content calendar.
• Support marketing activities for product launches and campaigns.
• Identify and work with influencers for collaboration.

Skills

Social media strategy

Content creation

Customer engagement

Analytics and reporting

Market research

Collaboration

Job description

1. Social Media Management

• Manage company social platforms:
  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • WhatsApp Broadcast
• Develop and execute monthly social content calendar.
• Schedule and publish content according to campaign plans.
• Monitor comments, messages, audience sentiment, and response rate.

2. Content Development

• Create engaging and conversion-based content:
  • Posters & digital visuals
  • Short videos/Reels/TikTok content
  • Captions, copywriting, marketing scripts
  • Storyline for video shooting
• Work with in-house creative team, videographers, influencers, or agencies.

3. Marketing Campaign Execution

• Support online & offline marketing activities:
  • Product launches
  • Promotional campaigns
  • Brand awareness activities
  • Seasonal campaigns & festive marketing
• Assist in advertising plans for Meta, TikTok, or Google Ads.

4. Influencer & Collaboration

• Identify KOLs, influencers and community partners for marketing collaboration.
• Manage content collaboration execution and tracking.

5. Customer Engagement

• Respond professionally to enquiries, complaints, and DMs based on brand tone.
• Coordinate community engagement activities and loyalty programmes.

6. Analytics, Insights & Reporting

• Track performance metrics:
  • Reach
  • Engagement
  • Follower growth
  • CTR, CPM, CPA
• Prepare weekly/monthly dashboard and provide improvement recommendations.

7. Market Research

• Analyse competitor content, ad styles, and latest social trends.
• Monitor emerging platforms, trending content formats, and AI marketing tools.

8. Coordination & Branding Support

• Support brand visuals, design requests, and marketing materials.
• Coordinate with internal departments for campaign alignment and execution.