Social Media Executive

Dental Circle Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare marketing agency in Kuala Lumpur is seeking a Content Creator to enhance its social media presence. The role involves planning, creating, and publishing engaging content on platforms like Instagram and Facebook, coordinating with internal teams, and tracking social media performance metrics. Candidates should have a background in content creation and be proficient in adhering to brand guidelines. This position offers an exciting opportunity to influence marketing strategies in the healthcare sector.

Qualifications

• Experience in creating engaging content across social media platforms.
• Ability to analyse social media performance and prepare reports.
• Strong understanding of brand guidelines and regulatory standards.

Responsibilities

• Plan, create, and publish engaging content across various social media platforms.
• Coordinate the content calendar in line with marketing campaigns.
• Monitor social media performance metrics and prepare reports.

Skills

Content creation

Social media management

Performance analysis

Collaboration with teams

Knowledge of brand guidelines

Job description

Plan, create, and publish engaging content (posts, reels, stories, videos, captions) across platforms such as Instagram, Facebook, XiaoHongShu, and other relevant channels.

Coordinate content calendar in line with marketing campaigns, promotions, and business objectives.

Work closely with internal teams (doctors, clinic staff, marketing) to source content ideas while ensuring accuracy and compliance.

Ensure all content follows brand guidelines, tone of voice, and regulatory standards (especially for healthcare-related content).

Content Creation & Management

• Plan, create, and publish engaging content (posts, reels, stories, videos, captions) across platforms such as Instagram, Facebook, XiaoHongShu, and other relevant channels.
• Coordinate content calendar in line with marketing campaigns, promotions, and business objectives.
• Work closely with internal teams (doctors, clinic staff, marketing) to source content ideas while ensuring accuracy and compliance.
• Ensure all content follows brand guidelines, tone of voice, and regulatory standards (especially for healthcare-related content).

Campaign Execution

• Assist in executing social media campaigns, launches, promotions, and special events.
• Collaborate with designers, videographers, influencers, or external agencies where required.
• Support influencer marketing initiatives and partnership collaborations.

Performance Monitoring & Reporting

• Track social media performance metrics (reach, engagement, follower growth, conversions).
• Prepare regular performance reports with insights and recommendations for improvement.
• Analyse trends, competitor activity, and platform updates to optimise content strategy.