SEO Specialist / Content Writer Senior

Private Advertiser; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growth-focused company in Petaling Jaya is seeking a Senior SEO Specialist / Content Writer with at least 5 years of experience. The role involves creating high-quality SEO-optimized content and requires hands-on experience in strategy, analytics, and client presentations. Candidates should demonstrate expertise in keyword research and effective use of tools like Google Analytics and Ahrefs. This position demands strong communication skills and the ability to manage multiple client accounts, contributing directly to revenue-driven growth strategies. Applications are encouraged from dynamic and detail-oriented professionals.

Qualifications

• Minimum 5 years of experience as an SEO Content Writer or SEO Specialist.
• Strong hands-on experience in keyword research and SERP analysis.
• Proven experience building content pillars and topic clusters.

Responsibilities

• Write high-quality, SEO-optimised content in English.
• Conduct keyword research, identify content gaps and structure content.
• Produce, analyse, and explain SEO and GA4 reports.

Skills

SEO strategy

Content optimisation

Keyword research

Client-facing presentations

Analytics

Tools

Ahrefs

Google Analytics

Google Search Console

Job description

SEO Specialist / Content Writer (Senior)

About the Role

We are looking for a Senior SEO Specialist / Content Writer who understands SEO as a revenue-driving growth channel — not just content production. This role requires strong hands-on experience in SEO strategy, analytics, content optimisation, and client-facing presentations and proposal support.

You will be expected to work closely with internal teams and management to present strategies, support pitches, and help win projects, in addition to delivering strong SEO execution.

Key Responsibilities

Write high-quality, SEO-optimised content in English (Malay proficiency is a bonus)

Conduct keyword research, identify content gaps, and build content pillars and topic clusters

Use SEO tools such as Ahrefs, Google Analytics (GA4), Google Search Console, and SEO writing assistants

Install, configure, and validate GA4, ensuring accurate tracking and reporting

Structure content using search intent, hierarchy, internal linking, and long-tail targeting

Use ChatGPT and AI tools effectively with proper prompt engineering (not copy-paste)

Proofread and optimise content for clarity, accuracy, and SEO best practices

Manage multiple client accounts, content calendars, and timelines

Prepare high-quality SEO proposals, strategy decks, and content roadmaps

Produce, analyse, and explain SEO and GA4 reports with actionable insights

Present SEO strategies, proposals, and performance results confidently to clients

Support sales pitches and project acquisition with strong SEO input and recommendations

Collaborate with designers, developers, strategists, and account managers

Stay updated on Google algorithm updates and SEO trends

Requirements

Core SEO & Content Experience

Minimum 5 years of experience as an SEO Content Writer or SEO Specialist (agency experience preferred)

Strong hands-on experience in keyword research, SERP analysis, and search intent mapping

Proven experience building content pillars, topic clusters, and internal linking structures

Strong understanding of on-page SEO (titles, meta descriptions, headings, schema basics)

Experience optimising existing content to improve rankings and traffic

Analytics & Tracking

Proven experience in Google Analytics installation and GA4 setup

Strong working knowledge of GA4 reports, events, conversions, and traffic analysis

Experience using Google Search Console to analyse queries, indexing, and performance

Tools & Technical Awareness

Hands-on experience using Ahrefs (keyword research, content gap, competitor analysis)

Solid understanding of technical SEO fundamentals (crawlability, indexing, site structure, Core Web Vitals impact)

Familiarity with WordPress and SEO plugins (Yoast, Rank Math, etc.)

Strong experience in SEO proposal creation, including scope, timelines, deliverables, and KPIs

Excellent presentation skills — able to explain strategies clearly and confidently to clients

Comfortable participating in client pitches, proposal presentations, and strategy meetings

Ability to help win projects through strong SEO recommendations and clear value articulation

Confident, outgoing communicator with strong stakeholder management skills

AI & Workflow

Practical experience using ChatGPT and AI tools for SEO ideation and planning

Clear understanding of AI limitations and ability to edit, optimise, and validate output

Nice-to-Have (Strong Advantage)

Experience across multiple industries (local SEO, e-commerce, B2B, services)

Understanding of topical authority and semantic SEO

Basic HTML knowledge

Ability to mentor junior writers or perform content QA

What We Look For

Strategic thinker who understands SEO impact on revenue

Comfortable owning both execution and client-facing responsibilities

Strong time management across multiple accounts

Uses AI as a support tool, not a shortcut

Takes ownership and communicates clearly

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Content Writer?
• Do you have experience with Search Engine Optimisation (SEO)?
• Which of the following content management systems (CMS) do you have experience with?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?