Senior User Acquisition (UA) Manager

Pixlr Group; Malaysia; Remote; MYR 120,000 - 150,000; Full time

Job summary

A leading photo editing platform company is seeking a hands-on Senior User Acquisition Manager to scale its subscriber base and drive sustainable growth. The role involves managing campaigns across various platforms, building ad creatives, and implementing attribution strategies. Candidates should have 4+ years of experience in mobile user acquisition and strong analytical skills. This position offers full remote flexibility and a high-impact environment.

Benefits

Fully remote with flexible hours

High-impact role with a lean team

Qualifications

• 4+ years’ experience in mobile user acquisition, ideally within subscription-based apps.
• Proven management of paid acquisition campaigns on major platforms.
• Experience with privacy-focused attribution strategies.
• Analytical mindset with data analysis tools.

Responsibilities

• Manage and scale campaigns across various platforms.
• Allocate large budgets to optimize ROAS.
• Build and test ad creatives with design teams.
• Implement attribution strategies and analyze metrics.
• Track KPIs and generate actionable insights.

Skills

Mobile user acquisition

Performance marketing

Campaign management

Attribution strategies

Analytical skills

SQL

Creative testing

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

SKAdNetwork

MMPs

Looker

Amplitude

Job description

About Us

Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands‑on Senior UA Manager to scale our subscriber base and drive sustainable growth.

The Job:

Paid Acquisition Management

• Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
• Allocate and optimise large budgets to maximise ROAS and user quality.

Creative & Funnel Optimisation

• Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
• Conduct A/B tests across ads, trials, onboarding, and pricing models.

Attribution & Measurement

• Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
• Analyse trial‑to‑paid conversion, retention, and CAC payback metrics.

Performance Monitoring & Reporting

• Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
• Present findings and recommendations to stakeholders.

Partnerships & Growth Initiatives

• Manage agency and platform relationships, leveraging beta programme access.
• Support App Store Optimisation (ASO) and organic acquisition strategies.

The Person:

• 4+ years’ experience in mobile UA or performance marketing, ideally within subscription‑based apps (iOS‑focused).
• Proven hands‑on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
• Strong knowledge of attribution in a privacy‑first environment, including SKAdNetwork and MMPs.
• Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.
• Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
• Creative yet data‑driven, with experience briefing, testing, and iterating on ad concepts.
• Fast executor with strong ownership mentality and clear communication skills.

• Play a central role in scaling a global creative brand.

• Fully Remote with highly flexible hours.

• High‑impact, high‑ownership role with a lean, ambitious team.