Senior Specialist, HR Social Media Content Creation & Design

Osram (Malaysia) Sdn Bhd; George Town; On-site; MYR 150,000 - 200,000; Full time

Job summary

A large international company based in Penang seeks a creative Senior Specialist in HR Social Media Content Creation/Design. This role focuses on enhancing employer branding through engaging content across various platforms like TikTok and LinkedIn. Candidates must possess strong skills in Adobe Creative Suite and social media management. The position entails analyzing performance data, managing campaigns, and collaborating across functions. This opportunity is perfect for those who thrive in a data-driven creative environment.

Responsibilities

• Research and plan social media content topics.
• Create engaging visuals, videos, and marketing materials.
• Manage campaigns across multiple social media platforms.
• Monitor and engage with audience interactions.
• Prepare monthly performance analysis reports.
• Collaborate with teams and agencies on content.
• Ensure alignment with employer branding guidelines.

Skills

Proficiency in Adobe Creative Suite

Experience managing social media channels

Ability to create engaging visual content

Experience with KPI reporting tools

Community management experience

Strong communication skills

Proactive mindset

Excellent English communication

Job description

Senior Specialist, HR Social Media Content Creation/Design

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We are looking for a creative and hands-on Senior Specialist HR Social Media Content Creation/Design to support and enhance our Talent Attraction activities across global markets. In this role, you will create engaging content, manage our employer branding social media channels, support campaigns, and help shape how we present ourselves as an employer across digital platforms.

You will produce visuals and videos, publish content across key channels, analyze performance data, and contribute to an authentic and engaging employer brand presence. If you enjoy combining creativity with data, storytelling, and community interaction, this role is for you.

Responsibilities

• Content Planning
  • Research and plan topics aligned with HR Social Media/Employer Branding goals
  • Define formats, objectives, target audiences, key messages, and visual concepts
  • Maintain the editorial calendar in collaboration with HR Social Media and Corporate Communications team
• Content Creation
  • Create social media content such as images, videos, copy texts, and HR marketing materials (e.g. posters, flyers, and event materials)
  • Identify opportunities to further develop and optimize social media channels
• Social Publishing & Paid Campaigns
  • Publish and manage (paid) content and campaigns across TikTok, LinkedIn, Instagram, Facebook, and YouTube
  • Support campaign setup, including budgets, target audiences, campaign duration, and placements
• Community Management
  • Monitor and engage with messages, comments, and mentions across employer branding channels and relevant platforms (e.g. LinkedIn, Instagram, TikTok, Kununu, Glassdoor, Stepstone, Indeed)
• KPI Monitoring & Analysis
  • Track performance and prepare monthly reports
  • Analyze KPIs, identify highlights and lowlights, and derive actionable recommendations
• Cross-Functional Collaboration
  • Work closely with internal teams and external agencies
  • Prepare clear content briefs and ensure alignment with employer brand guidelines

What we’re looking for

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign)
• Hands-on experience managing social media channels (TikTok, LinkedIn, Instagram, Facebook, YouTube)
• Ability to create engaging visual and video content based on trends and employer branding needs
• Experience with KPI reporting tools (Meta Business Suite, TikTok & LinkedIn analytics) and campaign Management (Meta Business Suite and LinkedIn Campaign Manager)
• Experience in community management across major platforms
• Strong communication and coordination skills
• A proactive, creative mindset
• Excellent written and spoken English
• Willingness to work effectively in a global team and adapt to different schedules

Location: Penang, MY