Senior Social Media Manager

Jobstreet Malaysia; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading recruitment platform in Malaysia is seeking a Senior Social Media Manager to strategize and manage both organic and paid social media efforts. This role requires at least 4 years of experience in social media management and client-facing roles. Candidates should be adept in performance analytics, creative ideation, and confidently present to clients. The role emphasizes leadership in campaign development, and a strong grasp of Meta Ads is essential. This position offers a chance to significantly influence social media outcomes for various brands.

Qualifications

• Minimum 4 years of hands-on experience in social media management.
• Proven experience managing both organic social media and paid ads.
• Strong communication skills with an extroverted, confident personality.

Responsibilities

• Develop and execute end-to-end social media strategies aligned with business objectives.
• Plan, launch, manage, and optimize paid social media campaigns.
• Act as the main social media point-of-contact for assigned clients.

Skills

Social Media Strategy & Management

Meta Ads Strategy & Optimization

Creative Ideation & Campaign Planning

Performance Analysis & Reporting

Client Communication & Presentation

Trend Analysis & Platform Knowledge

Tools

Meta Business Manager & Ads Manager

Instagram, Facebook, TikTok platform tools

Content scheduling tools

Analytics & reporting tools

Presentation tools

Job description

Job Title: Senior Social Media Manager

Lead social media strategy, creative ideation, and paid ads performance for brands, with clear ownership of results and client communication.

Role Overview

We are hiring a Senior Social Media Manager to take full ownership of organic social media strategy, paid social advertising, and client-facing execution. This role is not operational-only. You are expected to think strategically, lead ideation, manage performance, and confidently present insights to clients while being equally comfortable discussing creative direction and ad performance metrics.

Key Responsibilities

• Social Media Strategy & Management
  • Develop and execute end-to-end social media strategies aligned with business objectives
  • Oversee content calendars, publishing schedules, and platform optimization
  • Ensure brand consistency in tone, messaging, and visual direction
  • Guide junior team members or creators when required
  • Continuously refine strategies based on platform performance and trends
• Performance indicators (Organic)
  • Consistent engagement rate growth (industry-benchmarked)
  • Follower growth driven by content strategy (not giveaways only)
  • Content performance analysis using reach, saves, shares, and retention
  • Ability to justify content decisions using data, not opinion
• Creative Ideation & Campaign Development
  • Lead ideation for monthly content, launches, and campaign concepts
  • Translate brand positioning into compelling social-first ideas
  • Collaborate with designers, videographers, and copywriters
  • Identify trends early and adapt them meaningfully to brand context
• Expected capability
  • Can explain why a content angle works, not just what looks good
  • Able to balance creativity with platform algorithms and performance
• Paid Social Media Advertising (Meta Focus)
  • Plan, launch, manage, and optimize paid social media campaigns
  • Act as Meta Ads specialist, responsible for performance outcomes
  • Structure campaigns using proper funnel logic (TOF / MOF / BOF)
  • Continuously test creatives, audiences, and messaging angles
  • Scale winning campaigns while maintaining efficiency
• Meta Ads expertise indicators
  • Strong understanding of campaign objectives & learning phase
  • Audience structures (broad, interest, custom, lookalike)
  • Creative fatigue and testing frameworks
  • Comfortable discussing metrics such as CPA, ROAS, CTR, CPC, CPM
  • Conversion rate and attribution limitations
  • Ability to diagnose performance issues and propose clear actions
• Client Servicing & Presentation
  • Act as the main social media point-of-contact for assigned clients
  • Present strategies, campaign ideas, and performance reports confidently
  • Translate performance data into clear insights and recommendations
  • Handle client feedback professionally and strategically
  • Build trust through clarity, ownership, and results
• Expected senior behaviour
  • Comfortable pushing back with rationale when needed
  • Can explain complex performance issues in simple terms
  • Maintains composure and clarity in client discussions

Required Experience & Qualifications

• Minimum 4 years of hands‑on experience in social media management
• Proven experience managing both organic social media and paid ads
• Prior client‑facing or account servicing experience is mandatory
• Strong communication skills with an extroverted, confident personality
• Able to manage multiple brands and priorities independently

Required Tools & Software Experience

• Meta Business Manager & Ads Manager
• Instagram, Facebook, TikTok platform tools, XHS (Bonus)
• Content scheduling tools (e.g. Hsuite, Sprout, Meta Scheduler, or equivalent)
• Analytics & reporting tools (Meta Insights, platform analytics, spreadsheets)
• Presentation tools (Google Slides / PowerPoint)

Bonus (not mandatory):

• TikTok Ads Manager
• Basic understanding of GA4 or website conversion tracking

Core Skills & Competencies

• Social Media Strategy & Management
• Meta Ads Strategy & Optimization
• Creative Ideation & Campaign Planning
• Performance Analysis & Reporting
• Client Communication & Presentation
• Trend Analysis & Platform Knowledge

Who This Role Is For

• You are strategic, not just operational
• You can explain results, not just show screenshots
• You are confident presenting to clients
• You understand both creative impact and performance data