Senior Social Media Content Executive

Cambert (M) Sdn Bhd; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading health and personal care company is seeking a Senior Social Media Content Executive in Subang Jaya, Malaysia. The role involves developing a strategic social media plan, managing content across platforms, and fostering community engagement. The ideal candidate has a Bachelor's in Marketing and at least 3 years of experience in social media, especially in the Pharmaceutical or Beauty sectors. This position is essential for driving brand growth through innovative content and analytics.

Qualifications

• Minimum 3 years of experience in managing social media for established brands.
• Direct experience in the Pharmaceutical, Healthcare or Beauty sectors is a plus.
• Strong understanding of platform-specific algorithms and growth best practices.

Responsibilities

• Develop and execute comprehensive social media strategy across all platforms.
• Manage content calendar and align with product launches and campaigns.
• Collaborate with internal teams to produce high-quality content.
• Engage with the community to foster brand loyalty.
• Conduct trend analysis and innovate content strategies.
• Track metrics and extract actionable insights.
• Support paid campaign planning and execution.
• Develop compelling social media copy.

Skills

Social media management

Content creation

Data analysis

Community management

Copywriting

Education

Bachelor’s Degree in Marketing or related field

Job description

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We are seeking a highly motivated and strategic Senior Social Media Content Executive to drive the growth and engagement of our brand across all key digital channels. This role requires a blend of creative execution, data‑driven analysis and cross‑functional leadership to ensure our social presence is innovative, high‑impact and directly aligned with business objectives.

Key Responsibilities

• Strategy & Planning: Lead the development and execution of a comprehensive social media strategy across platforms including Instagram, Facebook, TikTok, XiaoHongShu and YouTube.
• Content Management & Oversight: Own the end‑to‑end content calendar planning (monthly/quarterly), ensuring seamless alignment with product launches, marketing campaigns and core brand messaging.
• Cross‑Functional Management: Collaborate closely with Brand Managers, Designers, Video Editors and Copywriters to produce high‑quality, scroll‑stopping content and campaign assets.
• Community & Brand Advocacy: Drive daily operations, including content publishing, proactive community management and real‑time audience engagement to foster brand loyalty and manage reputation.
• Trend Analysis & Innovation: Conduct continuous trend analysis, identifying emerging platforms, viral formats and competitor strategies to keep our content relevant and recommend new areas for innovation and growth.
• Performance & Analytics Ownership: Own the reporting process, meticulously tracking key metrics (engagement, reach, growth, conversion rates) and translating data into actionable insights and recommendations for optimization.
• Campaign Support: Support the planning and execution of paid social media campaigns and influencer marketing initiatives, ensuring creative execution and tracking align with media spend KPIs.
• Copywriting Excellence: Develop clear, concise and compelling on‑brand copy for organic social posts, ad creatives and other essential marketing collateral.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Digital Media or a related field.
• Experience: Minimum 3 years of proven, hands‑on experience in managing and scaling social media for established brands or agencies. Direct experience in the Pharmaceutical, Healthcare or Beauty sectors is an added advantage.
• Platform Expertise: Deep, working knowledge of platform‑specific algorithms, best practices for organic growth and content formats across the listed platforms (especially TikTok and XiaoHongShu).
• Strategic Mindset: Strong understanding of digital storytelling, audience segmentation and the ability to link social activities directly to measurable business outcomes.
• Communication & Organization: Exceptional project management, organizational and written/verbal communication skills required to manage multiple work streams and internal stakeholders simultaneously.
• Creative Judgment: Proven creative eye and meticulous attention to detail required for quality assurance of all published content.
• Bonus Skills: Working knowledge of paid social media best practices (ad platform set‑up, targeting and optimization) and experience managing influencer/KOL collaborations or user‑generated content (UGC) campaigns.

Cambert (M) Sdn Bhd, founded in 1985, is a leading provider of nutrition‑based health and personal care products in Malaysia.