Senior SEO and AI Specialist

Vuly Play; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading outdoor play equipment manufacturer in Kuala Lumpur is seeking a Senior SEO & AI Specialist. This role involves owning the SEO and AI strategies, optimizing for AI-driven platforms, and collaborating across teams. The ideal candidate has over 5 years of SEO experience and familiarity with advanced tools like SEMrush and Ahrefs. The company offers a competitive salary and a chance to lead initiatives at a global brand.

Benefits

Competitive salary package

Collaborative work environment

Career development opportunities

Qualifications

• 5+ years of SEO experience, including 2+ years in a senior role.
• Advanced expertise in SEO tools.
• Familiarity with AI and LLM-driven platforms is a must.

Responsibilities

• Lead SEO & AI strategy aligning with company growth goals.
• Oversee and implement strategies to improve organic traffic.
• Collaborate with content teams to align AI-generated content.

Skills

SEO success

AI-driven search innovation

Analytics and reporting

Tools

SEMrush

Screaming Frog

Ahrefs

Job description

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Vuly Play' is a leading manufacturer of high-quality outdoor play equipment, including trampolines, monkey bars, and swing sets. Our mission is to encourage active and healthy lifestyles for families across Australia. As we continue our rapid growth, we’re seeking a Senior SEO & AI Specialist to take our global digital strategy to the next level. If you’re passionate about SEO, AI-driven search innovation, and building strategies that shape the future of online visibility, this is your opportunity to make a real impact

Position Overview:

Vuly Play is looking for a Senior SEO & AI Specialist to own and evolve our SEO and AI-driven search strategy. This role goes beyond traditional SEO—you’ll be at the forefront of optimizing for AI-driven platforms, large language models (LLMs), and the future of search.

You’ll lead the development and execution of international SEO strategies, oversee AI-powered content and optimization initiatives, and guide cross-functional collaboration across marketing, content, and technical teams. This is a hands-on leadership role where you’ll both set the strategic direction and roll up your sleeves to deliver measurable growth.

Key Responsibilities

Strategy & Leadership: Lead company-wide SEO & AI strategy, aligning with growth goals. Act as subject-matter expert on search innovation and AI. Mentor junior team members and foster a culture of experimentation.

SEO Execution: Develop and implement strategies to grow organic traffic, improve rankings, and drive conversions. Oversee international SEO (hreflang, local keywords, cultural optimization) and large-scale technical projects (site performance, crawlability, scalability).

Optimization: Ensure best-practice on-page SEO, fix technical issues (crawl errors, speed, mobile), and refine site architecture.

Content & AI Collaboration: Partner with content teams to create high-quality, SEO-friendly material. Guide use of AI-generated content to align with brand and SEO goals.

AI & LLM Search: Optimize for emerging AI-driven search (e.g., ChatGPT, Google AI Overview, Gemini, Perplexity). Stay ahead of trends, ensure ethical use of AI, and integrate best practices into workflows.

Analytics: Track and report SEO & AI performance using GA, Search Console, Looker Studio, and other tools. Translate insights into actionable improvements.

AI Integration: Leverage AI tools for keyword research, content analysis, and workflow automation to increase efficiency.

Requirements

5+ years SEO success (2+ years in a senior role).

Advanced SEO tools expertise (SEMrush, Screaming Frog, Ahrefs).

Deep familiarity with AI in SEO, including LLM-driven platforms.

Strong analytical skills and adaptability to algorithm and AI changes.

International SEO experience is highly valued.

Preferred

Experience in e-commerce, retail, or DTC.

Expertise in structured data, schema markup, and knowledge graphs

What We Offer:

Competitive salary package.

Opportunity to lead SEO & AI strategy at a global brand.

A collaborative and innovative work environment.

Career development opportunities in a cutting-edge field.

Unlock job insights

Your application will include the following questions:

• How many years' experience do you have as a Performance Marketing Specialist?
• How many years' experience do you have as a Digital Marketing Coordinator?
• Which of the following statements best describes your right to work in Malaysia?
• How many years' experience do you have as an Artificial Intelligence Specialist?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

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