Senior Product Manager

CoinMarketCap; Penang; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading digital currency platform in Malaysia is looking for an experienced Product Manager to drive the product planning and implementation of virtual currency and membership systems. The role requires a Bachelor's degree and over three years of experience in product management, preferably in gaming or entertainment. Candidates should have strong communication skills and the ability to analyze user behavior to improve retention and loyalty. This position offers an engaging environment where innovation meets user experience.

Qualifications

• 3+ years of product management experience.
• Experience in points, virtual currency, or membership system design in gaming or large entertainment platforms.
• Strong product thinking and requirements analysis skills.

Responsibilities

• Lead end-to-end product planning, design, and implementation of virtual currency systems.
• Analyze user behavior to design effective incentive mechanisms.
• Collaborate with teams to integrate points system with business modules.

Skills

Product management

User behavior analysis

Cross-department communication

Data-driven mindset

Education

Bachelor's degree or above

Job description

Responsibilities

• Lead end-to-end product planning, design, iteration, and implementation of points, virtual currency, and membership benefit systems, ensuring rationality, scalability, and innovation
• Deeply analyze user behavior and needs to design effective incentive mechanisms that improve user retention, activity, and loyalty
• Collaborate closely with marketing, operations, technology, and other teams to integrate the points system with business modules and ensure successful launch and continuous optimization
• Monitor member behavior and points system data, and continuously optimize points rules, membership tiers, and benefit structures through data analysis
• Stay updated on industry trends in points, virtual currency, and membership systems, and propose forward-thinking innovative solutions based on business scenarios
• Design points issuance, consumption, redemption, and settlement mechanisms to enable online-offline integration and a closed-loop ecosystem
• Establish user feedback and data monitoring mechanisms to continuously evaluate system health and user experience

Requirements

• Bachelor’s degree or above, with 3+ years of product management experience. Experience in points, virtual currency, or membership system design in gaming or large entertainment platforms is preferred
• Familiar with points and membership system design methodologies, with a deep understanding of user operations, incentives, and retention strategies in gaming/entertainment
• Strong product thinking and requirements analysis skills, with the ability to balance user experience and business objectives
• Excellent cross-department communication and coordination skills, capable of driving complex projects to completion with multiple teams
• Data-driven mindset, proficient in user behavior analysis, A/B testing, and product impact evaluation
• Keen interest in emerging incentive models, including blockchain-based tokens and digital assets, is a plus

Preferred Qualifications

• Proven experience in successfully launching and operating game currency or virtual points systems
• Understanding of blockchain technology, digital assets, and their application in membership systems and ecosystems
• Experience designing membership or loyalty programs for large-scale internet platforms