Senior PR & Influencer Lead — Brand Activations

Weco Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A marketing company is seeking an experienced Senior PR Executive to lead public relations, influencer marketing, and brand activation initiatives. The role requires a strong understanding of influencer dynamics, excellent communication skills, and the ability to manage multiple campaigns effectively. Responsibilities include overseeing influencer collaborations, executing PR campaigns, and developing strategies for maximizing brand visibility across platforms. Candidates should have a degree in marketing or a related field, with 2-3 years of relevant experience.

Qualifications

• Minimum 2–3 years of experience in PR, influencer marketing, or lifestyle/fashion brands.
• Strong understanding of influencer landscape and content.

Responsibilities

• Lead scouting, evaluation, and onboarding of influencers.
• Build and maintain relationships with influencers and media.
• Plan and execute PR campaigns including logistics and tracking.
• Oversee influencer collaborations to ensure quality control.
• Coordinate with teams for smooth event execution.

Skills

Excellent communication

Relationship management

Negotiation skills

Social media trends

Organizational skills

Education

Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, or related fields

Job description

A marketing company is seeking an experienced Senior PR Executive to lead public relations, influencer marketing, and brand activation initiatives. The role requires a strong understanding of influencer dynamics, excellent communication skills, and the ability to manage multiple campaigns effectively. Responsibilities include overseeing influencer collaborations, executing PR campaigns, and developing strategies for maximizing brand visibility across platforms. Candidates should have a degree in marketing or a related field, with 2-3 years of relevant experience.