Senior PR Executive

Weco Marketing; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking an experienced Senior PR Executive to lead public relations and influencer marketing initiatives. The candidate will be responsible for building relationships with influencers, executing PR campaigns, and enhancing brand visibility. Ideal applicants should have 2-3 years of experience in PR or influencer marketing, possess excellent communication skills, and be capable of managing multiple campaigns efficiently. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• 2–3 years of experience in PR, influencer marketing, or lifestyle/fashion brands.
• Strong understanding of influencer landscape and social media trends.
• Highly organized and able to manage multiple campaigns concurrently.

Responsibilities

• Lead the scouting and onboarding of KOLs, influencers, and media partners.
• Manage relationships with influencers and content creators.
• Plan and execute PR seeding, gifting, and campaign rollouts.
• Oversee influencer collaborations for timely delivery and quality control.
• Develop strategies to maximize content output and media exposure.
• Track and report on PR performance and campaign effectiveness.

Skills

Excellent communication skills

Relationship management

Organizational skills

Negotiation skills

Education

Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, or related fields

Job description

We are looking for an experienced and driven Senior PR Executive to lead and execute public relations, influencer marketing, and brand activation initiatives. This role requires strong industry connections, strategic thinking, and hands‑on execution to strengthen brand visibility and engagement across platforms.

Key Responsibilities

• Lead the scouting, evaluation, and onboarding of KOLs, influencers, and media partners aligned with the brand’s positioning
• Build, manage, and maintain long‑term relationships with influencers, content creators, and media
• Plan and execute PR seeding, gifting, and campaign rollouts, including logistics, tracking, and reporting
• Oversee influencer collaborations to ensure timely delivery, quality control, and adherence to brand guidelines
• Strategically invite and manage influencers and KOLs for in‑store events, launches, and brand activations
• Coordinate closely with store and operations teams to ensure smooth event execution and guest experience
• Develop strategies to maximize content output and media exposure during campaigns and events
• Track, analyze, and report on PR performance, influencer ROI, and campaign effectiveness
• Support junior team members and provide guidance when required

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, or related fields
• Minimum 2–3 years of experience in PR, influencer marketing, or lifestyle/fashion brands
• Strong understanding of influencer landscape, social media trends, and content strategy
• Excellent communication, negotiation, and relationship management skills
• Highly organized, detail-oriented, and able to manage multiple campaigns concurrently
• Experience working with retail events, store activations, or brand launches is an advantage