Senior Performance Marketing Executive

PERSOL; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing agency is seeking a Senior Performance Marketing Executive in Kuala Lumpur. The role requires expertise in developing media strategy across various digital platforms and a strong ability to analyze sales funnels and marketing effectiveness. The successful applicant will assist in meeting marketing KPIs through strategic planning and execution. Benefits include professional development assistance, travel allowance, and various leaves including maternity and annual leave.

Benefits

Professional Development Assistance

Travel allowance

Medical benefits

Annual company staff appreciation dinner

Various leave types

Qualifications

• Familiarity with digital media ad platforms like Google, Facebook, and LinkedIn.
• Ability to analyze sales funnels and report marketing KPIs.
• Experience in developing media buy plans and content strategies.

Responsibilities

• Assist in pre-sales planning and developing media buy plans.
• Analyze sales funnels and measure marketing program effectiveness.
• Support executive leadership to achieve marketing KPIs.

Skills

Digital media advertising

Data analysis

Marketing strategy

Copywriting

Job description

Senior Performance Marketing Executive (ID: 683179)

Job Description:

• Assist in pre-sales planning and developing media buy plans on digital media ad platforms (such as Google, Facebook, Linkedin & more) including market researching, budgeting and forecasting to achieve client's marketing objectives.
• Analyse sales funnels and customer intent, measure the effectiveness of marketing programs and strategies, and report on marketing KPIs (ROAS, leads, conversion rates, customer retention, etc) as well as insights drawn from data analysis.
• Support executive leadership in achieving marketing KPIs through digital marketing strategies and action plansतम.
• Analysing digital media trends and make data-driven decisions.
• Execute and manage the setups of content distribution across a track of digital media channels, including ad platforms, social media profiles, website blogs and relevant channels.
• Work with a copywriting team to come up with engaging copies for adverts.
• Develop account and distribution strategy, analyse and optimise ongoing results and refine strategy if needed.
• Manage account direction including project plans, budgeting and forecasting, quality review and accuracy of deliverables.
• Continuously research and pursue opportunities for client account growth (i.e. identifying new distribution channels for business development executives to upsell).
• Create work orders and keep proper filing on the orders.
• Embrace thought-leadership by staying up-to-date on industry news, technology trends and best practices for the digital marketing landscape.

Opportunities for work skills development and professional certifications (up to RM1,000 Professional Development Assistance provided per individual annually).

Travel allowance.

Annual Leave, Menstrual Leave, Birthday Leave, Maternity/Paternity Leaves, Bereavement Leave.

Medical benefits.

Annual company staff appreciation dinner.