Senior Marketing Specialist (Instagram / TikTok)

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a Senior Marketing Specialist to assist in executing comprehensive marketing strategies. This role involves overseeing influencer marketing, analyzing trends, and managing budgets. The ideal candidate has proven experience in digital marketing, strong analytical capabilities, and the ability to drive brand initiatives effectively. Join a collaborative environment where you will mentor junior staff and lead innovative campaigns while ensuring brand consistency across all platforms. This position offers growth opportunities in both marketing and team leadership.

Qualifications

• Proven experience in digital and social media marketing.
• Strong understanding of influencer marketing processes.
• Ability to analyze marketing trends and consumer behavior.

Responsibilities

• Assist in developing and executing marketing strategies.
• Analyze marketing trends to provide actionable insights.
• Oversee influencer marketing from identification to evaluation.
• Ensure brand consistency across all campaigns and touchpoints.
• Forecast growth and collaborate with product teams.

Skills

Digital marketing

Social media strategy

Influencer marketing

Consumer behavior analysis

Campaign performance monitoring

Job description

Overview

Senior Marketing Specialist (Instagram / TikTok): Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising. Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales. Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance. Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience. Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives. Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials. Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations. Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms. Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development. Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies. Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals. Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility. Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies across channels, including digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and recommendations for improving content promotion and driving traffic and sales.
• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, keeping the brand fresh and appealing to the target audience.
• Forecast growth and ROI of marketing campaigns, collaborating with product development and business development teams to align with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Plan and execute key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness and customer engagement across platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.