Senior Marketing Manager / Assistant Director, Marketing

Wah Chan Consolidated; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A growing brand company based in Malaysia is seeking a commercially minded marketing leader. This role involves ownership of the brand's marketing function with responsibilities that include launching new products, executing influencer strategies, and ensuring brand consistency. The ideal candidate will have 6–10 years of experience in relevant sectors and a strong ability to execute strategic plans. An attractive salary and a clear progression pathway to Director level are offered for high performers.

Qualifications

• 6–10 years of marketing experience in brand, lifestyle, consumer, or luxury sectors.
• Proven ability to execute strongly while thinking strategically.
• Comfortable working directly with the Director and taking full ownership of outcomes.

Responsibilities

• Take full ownership of the brand’s marketing direction, execution, and growth.
• Launch and scale Love Infinity, including campaign development.
• Build and expand influencer marketing strategies and collaborations.

Skills

Strategic thinking

Execution skills

Leadership

Influencer marketing

Job description

We are looking for a commercially minded, execution-strong marketing leader to own and grow our brand’s marketing function, with a clear career progression to Director level.

This is a high-impact role for a hands-on leader who combines strategic thinking with strong execution, and who is confident working closely with the Director to drive brand growth in a competitive, lifestyle-driven market.

Your Role & Impact

You will take full ownership of the brand’s marketing direction, execution, and growth, including:

• Launch and scale Love Infinity, including campaign development, packaging direction, and brand positioning.
• Build and expand influencer marketing strategies and brand collaborations.
• Own the social media strategy and execution, ensuring strong brand consistency and performance.
• Conceptualize, plan, and execute private events and brand experiences that strengthen brand presence and customer engagement.

What We’re Looking For

Must-Have

• 6–10 years of marketing experience in brand, lifestyle, consumer, or luxury sectors
• Proven ability to execute strongly while thinking strategically
• Comfortable working directly with the Director and taking full ownership of outcomes
• A calm, accountable, and hands-on leadership style

Nice-to-Have

• Experience in influencer marketing or brand partnerships
• Track record in launching collections or major campaigns
• Experience managing agencies and/or small in-house teams

What We Offer

• Salary: RM 12,000 – 15,000
• Clear progression pathway to Director level for high performers

Location & Work Arrangement

• Based in Petaling Jaya
• Occasional travel to Singapore as required