Senior Marketing Executive (Fashion)

Weco Marketing; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A marketing firm based in Kuala Lumpur is seeking an individual to manage events, enhance customer retention, and drive brand visibility. The ideal candidate will have a degree in Marketing, with strong communication and negotiation skills, proficiency in digital marketing, and fluency in both Mandarin and English. Preferred experience in e-commerce or related roles will be advantageous. This position offers opportunities for career growth within marketing and communication.

Benefits

Career path opportunities across marketing and communication

Qualifications

• Required degree in Marketing or related field.
• Strong communication and negotiation skills necessary.
• Proficiency in digital marketing tools essential.
• Creativity crucial for customer engagement.
• Preferred skills in graphic design, photography, and videography.
• Proactive attitude needed for fast-paced environment.
• Fluency in Mandarin and English needed for client communication.
• 1-2 years of hands-on experience in marketing/e-commerce preferred.

Responsibilities

• Oversee in-store events and customer engagement initiatives.
• Lead efforts for customer retention and loyalty programs.
• Drive brand visibility both online and offline.
• Coordinate activities with mall management for promotion.
• Collaborate with internal teams to align marketing efforts.

Skills

Strong communication skills

Negotiation skills

Proficiency in digital marketing tools

Creativity for brand growth

Graphic designing capabilities

Basic photography skills

Proactivity

Mandarin proficiency

English proficiency

Education

Diploma or Bachelor's degree in Marketing

Job description

Responsibilities

• Event and Campaign Management – oversee in-store events, product launches, and customer engagement initiatives
• Customer Retention and Loyalty Programs – lead customer retention efforts, including sourcing suppliers for Gift With Purchase (GWP) initiatives and implementing strategies to enhance loyalty
• Brand Outreach and Online Exposure – drive brand visibility both online and offline
• Liaison with Mall Management – coordinate A&P activities with mall management to promote the brand effectively
• Cross-Functional Collaboration – collaborate with internal teams to ensure marketing efforts align with brand strategy

Requirements

• Diploma or Bachelor's degree in Marketing or related field is required
• Strong communication and negotiation skills are necessary
• Proficiency in digital marketing tools and platforms is essential
• Creativity is crucial for driving brand growth and customer engagement
• Graphic designing capabilities, basic photography and videography skills are preferred
• Proactive attitude and ability to thrive in a fast-paced environment are required
• Proficiency in Mandarin and English languages is necessary. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Preferably, 1‑2 years of hands‑on experience in e‑commerce or marketing roles

Perks of Being on the Team

• Career path opportunities across marketing and communication