Senior Marketing Executive (BYD IPOH)

Goh Brothers Cars Sdn Bhd; Ipoh; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading automotive marketing firm in Malaysia is looking for a Marketing Executive to develop and implement creative marketing plans that boost prospect engagement. The ideal candidate will have a diploma or degree in Marketing or Mass Communication and experience in content creation and social media management. Responsibilities include managing marketing activities, collaborating across departments, and analyzing performance metrics. Candidates should be proficient in Adobe tools and able to work independently, with the opportunity for occasional travel.

Qualifications

• Diploma or degree in Marketing, Mass Communication or relevant fields.
• Proficiency in Adobe, Illustrator, and Photoshop preferred.
• Ability to work independently and travel when required.

Responsibilities

• Develop innovative marketing plans to maximize prospects.
• Create compelling content for digital platforms.
• Manage social media content and strategies.
• Analyze marketing data for improvements.

Skills

Marketing planning

Content creation

Social media management

Analytical skills

Collaboration

Education

Diploma/Degree in Marketing or Mass Communication

Tools

Adobe

Illustrator

Photoshop

Job description

Responsibilities

• Develop innovative and inventive marketing plans to maximize prospect and booking numbers
• Initiate day-to-day calendar activities which shall be closely monitored and executed in timely manner
• Develop compelling and visually appealing content for social media, websites, blogs, and other digital platforms.
• Manage and curate content for social media platforms daily, including but not limited to Instagram, Facebook and Tik Tok.
• Implement social media strategies to increase engagement, followership & improve showroom traffic.
• Generate report and analysis that able to determine marketing weaknesses and opportunities for robust correction and corrective measures
• Collaborate with internal cross functional teams and other departments such as aftersales to gather information and insights for content development.
• Monitor & coordinate any physical marketing activities flow such as roadshow, showroom event, HQ event, new product launching etc.
• Plan and train sales advisors on marketing skills and tools
• To coordinate and execute the PPS program as determined by the brand principals
• Prepare marketing plans & reporting to HQ when required
• Continuously strive to develop and maintain good rapport with customer and strive towards achieving high customer satisfaction

Qualifications

• Diploma/Degree in Marketing, Mass Communication & relevant studies
• Soft skills (Adobe , Illustrator, Photoshop) are preferred
• Able to work independently without supervision & enjoy occasional work travel