Senior Marketing Executive

Tong Woh Enterprise Sdn Bhd; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading marketing firm based in Selangor is looking for a Marketing Executive with 3-5 years of experience in both digital and offline marketing. The role involves planning and executing comprehensive marketing campaigns, managing social media content, and analyzing market trends. Candidates should hold a degree in Marketing or a related field, possess strong project management skills, and be comfortable working in the alcohol/wine industry. Excellent communication skills and the ability to work independently are essential.

Qualifications

• 3–5 years of experience in marketing with digital and offline campaigns.
• Proven experience in managing events and social media platforms.
• Strong project and time management skills.
• Able to work independently and think creatively.

Responsibilities

• Plan and execute 360° marketing campaigns.
• Analyze market trends and provide insights.
• Monitor KPIs and generate performance reports.
• Oversee social media content and digital advertising.

Skills

Event management

Social media management

Digital marketing

Campaign execution

Analytical skills

Education

Degree in Marketing or Mass Communication

Job description

Core Responsibilities:

Marketing & Campaign Execution

• Plan, develop, and execute 360° marketing campaigns across multiple platforms that aligns with brand goals.
• Develop annual and monthly marketing calendars to ensure timely rollouts.
• Coordinate campaign execution from ideation to post-campaign review.

Event & Activation Management

• Oversee the full activation process, including planning the event to on-site execution.
• Manage timelines, budgets, and resources to ensure successful delivery of events and activations.
• Collaborate with retail partners or vendors to ensure successful implementation.

Social Media & Digital Marketing

• Develop and manage engaging content across all social media platforms.
• Oversee execution of digital advertising, influencer collaborations, and email marketing campaigns.
• Monitor performance metrics and continuously optimize for better results.

Market Research & Trend Analysis

• Analyze the latest market and consumer trends to identify opportunities for brand growth.
• Provide insights and recommendations to improve campaign effectiveness and customer engagement.
• Prepare regular reports on market intelligence to guide decision-making and planning.

Performance Tracking & Reporting

• Monitor KPIs, ROI, and campaign performance across all channels.
• Generate reports and propose improvements based on data-driven insights.
• Establish benchmarks and best practices for tracking performance across different campaigns.

Requirements:

• Degree in Marketing, Mass Communication, or a related field.
• 3–5 years of experience in marketing, with exposure to both digital and offline campaigns.
• Proven experience in managing events and social media platforms.
• Strong project and time management skills with attention to detail.
• Able to work independently, think creatively, and drive projects from start to finish.
• Excellent communication and analytical skills.
• Comfortable working in ALCOHOL/WINE industry.