Senior Marketing Executive

Seven Oaks Bakery Cafe; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent bakery café in Johor Bahru is seeking a Senior Marketing Executive to drive brand direction and execution of marketing activities. This hands-on role requires 3–5 years of experience in F&B or lifestyle marketing. Responsibilities include managing campaigns, social media oversight, and coordinating with teams for seamless execution. The ideal candidate will have a strong portfolio in brand building, project management skills, and a solid understanding of visual design. This position offers a competitive salary ranging from RM 4,000 to RM 5,000.

Qualifications

• 3–5 years of experience in F&B, lifestyle, retail, hospitality or creative marketing.
• Strong portfolio or track record of brand building and campaign execution.
• Solid understanding of consumer behavior and design fundamentals.

Responsibilities

• Develop, maintain, and protect the brand identity.
• Plan and execute marketing campaigns for product launches.
• Lead content direction for social media platforms.
• Manage marketing budgets and track campaign performance.
• Coordinate with internal teams for marketing activities.

Skills

Project management

Brand building

Social media trends

Creative direction

Tools

Canva

Adobe

Job description

Senior Marketing Executive — Seven Oaks Bakery Café

Full-Time | Johor Bahru

Salary: RM 4,000 – RM 5,000

Working Hours

• Monday–Friday: 9:00 AM – 6:00 PM
• Saturday: 9:00 AM – 2:00 PM
• Event Days: Weekend attendance when launches or campaigns require on‑ground support

About the Role

Seven Oaks is expanding its bakery brand presence and preparing for multiple new developments in 2026/2027. We are hiring a Senior Marketing Executive who can confidently drive brand direction, plan campaigns, manage content standards, and execute marketing activities with precision. This is a hands‑on creative & strategic role — ideal for someone who can think big, move fast, and execute end‑to‑end marketing initiatives.

Key Responsibilities (Job Scope)

1. Brand Direction & Creative Consistency

   • Develop, maintain, and protect the Seven Oaks brand identity across all outlets and communication channels.
   • Ensure all visuals, packaging, captions, and in‑store materials follow a unified creative direction.
   • Build a scalable brand framework to support expansion in 2026/27.
   • Lead campaign moodboards, photoshoot direction, packaging proposals, and brand storytelling.

2. Marketing Planning & Campaign Management

   • Plan and execute 360° marketing campaigns for: new product launches, seasonal festive drops, collaborations & limited editions, monthly feature products.
   • Create campaign calendars and ensure efficient rollout across outlets.
   • Coordinate internal teams (kitchen, ops, creative) to align campaign timelines and product readiness.

3. Content Development & Social Media Oversight

   • Lead content direction for Instagram, TikTok, and Facebook.
   • Work with in‑house creatives or freelancers to produce videos, photos, and promotional materials.
   • Generate or refine captions, scripts, and brand copy to maintain tone‑of‑voice.
   • Review performance analytics and optimise content for reach, engagement, and conversions.

4. Internal Coordination & Production Management

   • Work closely with outlet managers, operations, and bakery R&D to ensure seamless execution of marketing activities.
   • Oversee in‑house production of marketing materials (menus, posters, price tags, displays).
   • Liaise with vendors only when necessary: printers (packaging, collaterals), KOLs/influencers, event suppliers (major setups only).
   • Maintain quality control across all outputs — internal and outsourced.

5. Market Insights & Product Innovation Support

   • Research bakery, café, and lifestyle trends to guide product development and campaign direction.
   • Provide insights to the R&D team for seasonal products, flavours, packaging ideas, and consumer preferences.
   • Monitor competitor movements and consumer feedback to identify opportunities.

6. Performance Tracking & Budget Management

   • Manage marketing budgets for campaigns and production.
   • Track campaign performance, KOL effectiveness, and ROI.
   • Prepare monthly reports with clear insights and recommendations.

7. Event & Launch Execution

   • Lead planning and execution for new outlet launches, seasonal events, media previews, and collaborations.
   • Handle pre‑event planning, logistics coordination, content capture requirements, and on‑ground supervision.
   • Ensure brand experience remains premium and consistent across all touchpoints.

Requirements

• 3–5 years of experience in F&B, lifestyle, retail, hospitality or creative marketing.
• Strong portfolio or track record of brand building and campaign execution.
• Solid understanding of: creative direction, social media trends, consumer behaviour, visual and design fundamentals.
• Excellent coordination, communication and project management skills.
• Ability to work fast, independently, and handle multiple concurrent projects.
• Bonus: Canva/Adobe skills, photography/videography familiarity, KOL management experience.

Success Indicators for This Role

• Seven Oaks presents a consistent and recognisable premium brand image.
• Campaigns are timely, effective, and drive real customer engagement.
• New products gain traction quickly due to strong storytelling and execution.
• Outlets operate smoothly with coordinated marketing support.
• Expansion in 2026/27 follows a clear, unified brand direction.
• Marketing operations run efficiently without unnecessary outsourcing.