Senior Marketing Executive

Heng Sheng Hardware; Dengkil; On-site; MYR 72,000 - 96,000; Full time

Job summary

A leading hardware company in Malaysia seeks an experienced E-Commerce Manager to drive online business growth. Responsibilities include managing e-commerce platforms, overseeing online marketing campaigns, and optimizing user experience. The ideal candidate has a Bachelor’s Degree in a related field and 3 to 5 years of experience in digital marketing. Proficiency in tools like Shopify, Google Analytics, and SEO practices is essential. Join our team to enhance our digital presence and boost sales.

Qualifications

• 3 to 5 years’ experience in digital commerce or online marketing.
• Skilled in interpreting campaign results.
• Basic technical understanding of web platforms (HTML/CSS, Shopify, WooCommerce) is advantageous.

Responsibilities

• Formulate and execute strategies to drive online business growth.
• Manage daily functions of the company's e-commerce platforms.
• Oversee seller accounts and promotional activities on major marketplaces.
• Collaborate on digital marketing campaigns across various channels.
• Analyze user interaction to enhance website navigation.
• Monitor key performance indicators to improve e-commerce performance.
• Work with logistics teams to ensure timely delivery.
• Coordinate technical website enhancements and integrations.

Skills

Digital marketing campaigns

E-commerce trends

SEO

User experience design

Project management

Education

Bachelor’s Degree in Marketing, E-Commerce, Business, IT, or related disciplines

Tools

Google Analytics

Shopify

WooCommerce

Job description

Core Competencies

Solid understanding of Malaysia’s e-commerce trends and online consumer habits. Skilled in running digital marketing campaigns and interpreting campaign results. Good at handling project timelines and working with different teams across functions. Knowledgeable in user experience design, SEO, and digital buyer journeys. Basic technical understanding of web platforms (HTML/CSS, Shopify, WooCommerce) is advantageous.

Qualifications

Bachelor’s Degree in Marketing, E-Commerce, Business, IT, or related disciplines.

3 to 5 years’ experience in digital commerce or online marketing.

1. E-Commerce Planning & Strategy

Formulate and execute strategies to drive online business growth in line with company goals. Study industry trends, consumer behavior, and competitor activities within Malaysia and nearby markets. Explore and assess potential digital sales channels such as Shopee, Lazada, and TikTok Shop.

2. Online Store Oversight

Manage daily functions of the company’s e-commerce platforms (e.g., Shopify, WooCommerce). Maintain and update product information, pricing, stock levels, and online content. Ensure efficient processing of customer orders and delivery, while maintaining service quality.

3. Online Marketplace Operations

Oversee seller accounts, campaigns, and promotional activities on major marketplaces. Ensure adherence to platform requirements and optimize for recognition programs (e.g., Shopee Preferred, LazMall). Liaise with platform representatives to boost visibility and performance.

4. Digital Marketing & Advertising

Collaborate with internal teams or marketing partners to run campaigns across various channels (SEO, paid ads, social media, email). Manage and refine online ad performance across platforms like Google, Facebook, and TikTok. Use performance data to improve customer acquisition and retention efforts.

5. User Experience & Conversion Enhancement

Analyze user interaction and feedback to enhance website navigation and conversion rates. Handle customer support via live chat and email, ensuring satisfaction post-purchase. Design retention strategies such as loyalty rewards, referral incentives, and product bundles.

6. Performance Tracking & Analysis

Monitor key performance indicators such as website traffic, conversion rates, sales results, and return on ad spend (ROAS). Use tools like Google Analytics and platform dashboards to gather insights. Suggest data-driven improvements to enhance overall e-commerce performance.

7. Fulfillment & Logistics Support

Work hand-in-hand with logistics teams to guarantee timely and accurate delivery. Improve shipping cost-efficiency and assess courier service performance. Oversee return/refund processes and aim to reduce unnecessary losses.

8. Tech Support & System Integration

Coordinate with technical teams for website enhancements, plugin setups, and system integrations (e.g., POS, ERP). Ensure site usability across devices and browsers. Keep updated with the latest digital commerce tools and innovations such as AI-powered features.