Senior Marketing Communications Executive

Siemens Healthineers; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global leader in medical technology is seeking a Senior Marketing Communications Executive in Kuala Lumpur. The ideal candidate will develop and execute marketing strategies, create engaging content, and ensure compliance with regulations. Applicants should have at least 5 years in marketing communications and strong skills in content creation and analytics. This role offers a dynamic work environment in a collaborative team with a focus on creative and effective communication strategies.

Qualifications

• Minimum 5 years of experience in marketing communications or digital marketing.
• Strong proficiency in English and Bahasa Malaysia.
• Healthcare or technology industry experience is a plus.

Responsibilities

• Develop and execute integrated marketing communications strategies.
• Create high-impact digital content for various platforms.
• Manage key marketing events and communications.

Skills

Marketing communications

Content creation

SEO best practices

Data analysis

Project management

Writing and editing

Education

Bachelor’s degree in Marketing or related fields

Tools

Adobe Creative Suite

Eloqua

Job description

Senior Marketing Communications Executive – Malaysia

Join Siemens Healthineers in pioneering breakthroughs in healthcare. The Senior Marketing Communications Executive will shape internal and external communications, develop engaging content, execute integrated campaigns, and support business impact through high‑quality, compliant, audience‑centric communication.

Responsibilities

• Develop and execute integrated marketing communications strategies to strengthen brand presence.
• Create high‑impact digital content for websites, social media, Eloqua landing pages, newsletters, EDMs, brochures, and press materials.
• Ensure strict adherence to Siemens Healthineers Corporate Brand Guidelines across all content and collateral.
• Plan and manage key marketing events, exhibitions, conferences, and third‑party tradeshows.
• Coordinate pre‑event and post‑event communications, lead capture workflows, and reporting.
• Plan, design, and execute Eloqua campaigns, including segmentation, automation workflows, analytics tracking, and optimization.
• Use analytics tools to assess campaign performance and prepare comprehensive post‑campaign reports with insights and recommendations.
• Implement SEO‑friendly content and social media best practices to increase reach and engagement.
• Produce visually compelling communication materials using Adobe Creative Suite and support video ideation and editing.
• Support PR initiatives including press releases, media outreach, spokesperson preparation, and media monitoring.
• Develop internal newsletters, staff articles, and leadership messages; support internal engagement initiatives.
• Conduct market research and competitor benchmarking to identify communication opportunities and industry trends.
• Ensure all communications comply with Malaysian Medical Device Authority guidelines, Siemens Healthineers branding, legal, and regulatory standards.
• Manage documentation and internal approval workflows accurately.
• Work closely with Sales, Business Areas, HR, Digital Engagement, and regional/global communications teams to deliver integrated communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Mass Communications, Journalism, or related fields.
• Minimum 5 years of experience in marketing communications, corporate communications, PR, or digital marketing.
• Healthcare or technology industry experience is a plus.
• Strong proficiency in English and Bahasa Malaysia.
• Familiarity with Eloqua or similar marketing automation platforms.
• Proficiency in Adobe Creative Suite essential; video editing advantageous.
• Strong writing, editing, visual storytelling, and branding interpretation skills.
• Ability to analyze data and present clear, actionable insights.
• Willing to travel up to 50% domestically.
• Key traits: humility, collaboration, team‑first mindset; creative thinker with strong design instincts; resilience, adaptability, and maturity under pressure; strong analytical ability; excellent project management, organization, and deadline discipline; ability to simplify complex technical or clinical information for general audiences.

About Siemens Healthineers

Siemens Healthineers is a global leader in medical technology, continuously pushing the boundaries to create better outcomes and experiences for patients worldwide. With a workforce of over 73,000 professionals across more than 70 countries, we are committed to innovation, diversity, and sustainability.

To learn more about our business, visit https://www.siemens-healthineers.com/en-my.

Recruitment is internally managed; external agencies may only submit candidates under a formal contract.