Senior Marcom Executive (Events - Shopping Mall - Penang)

Randstad Malaysia; Penang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading retail establishment in Penang seeks a Marketing Manager to lead event management and promotional strategies. The ideal candidate has 3-5 years of relevant experience and a degree in Marketing or Communications. Strong communication and leadership skills are essential. This position offers a supportive work environment with ample opportunities for personal growth.

Qualifications

• 3-5 years of experience in a marketing or marcom role.
• Prior experience in the retail or mall industry is a plus.
• Strong communication skills and leadership qualities.

Responsibilities

• Lead the planning and execution of mall events and marketing campaigns.
• Achieve income targets for all advertising and promotional spaces.
• Cultivate relationships with retailers and external agencies.

Skills

Event management

Marketing strategy

Stakeholder relations

Communication

Leadership

Education

Diploma/Bachelor's Degree in Marketing, Communications or related field

Job description

Overview

about the company

The hiring company is a major shopping and dining destination located on a famous seafront promenade. This establishment offers a wide array of retail options, including high-end fashion and a large department store, as well as a variety of restaurants and a cinema. It is a key landmark that attracts a diverse mix of shoppers and diners.

Responsibilities

• Campaign and Event Management: Lead the planning, execution, and post-mortem analysis of all mall-wide events and marketing campaigns. This includes developing and implementing strategies to increase footfall and drive sales.
• Promotional Space Management: Achieve and exceed income targets for all advertising and promotional spaces within the mall by attracting external clients and managing their on-site activations.
• Retailer and Stakeholder Relations: Cultivate strong relationships with retailers, tenants, and external agencies to ensure consistent brand messaging and to coordinate joint promotional activities and events.
• Brand and Communication Strategy: Develop and maintain a cohesive brand image through all print and on-site communications. Create compelling copy for all traditional marketing materials.
• Market Intelligence and Reporting: Stay updated on market trends and consumer behavior to develop effective strategies. Prepare comprehensive reports on campaign performance and promotional space revenue.

Qualifications and Experience

• Diploma/Bachelor's Degree in Marketing, Communications, Public Relations or a related field.
• 3-5 years of experience in a marketing or marcom role, with a strong focus on events and campaigns.
• Prior experience in the retail or mall industry is a plus.
• Driven, ambitious, and assertive character.
• Strong communication skills and leadership qualities.
• Open to candidates ready to step up into an Assistant Manager role.

Culture and Benefits

Your future employer is financially strong and has been growing rapidly in recent years, with a solid portfolio of completed, ongoing, and future projects secured. They offer a positive work environment, supported by a trusting and supportive management team. They reward their employees generously for good performance and emphasize personal growth for each individual.

How to Apply

The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.