Senior Manager, Marketing & Business Development

INTEGRA HEALTHCARE TECHNOLOGY SDN. BHD.; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A healthcare technology provider in Kuala Lumpur seeks a Senior Manager for Marketing & Business Development. This role involves driving brand presence through effective marketing and sales strategies while managing relationships with clients and government bodies. The ideal candidate has 10-12 years of experience in marketing, preferably in a healthcare setup, and must demonstrate strong project management skills. Excellent communication and strategic marketing abilities are essential for success in this position.

Qualifications

• 10 to 12 years of professional marketing experience.
• 4+ years in a healthcare environment preferred.
• Knowledge in an insurance company is a plus.

Responsibilities

• Establish relationships with corporate clients and government bodies.
• Manage marketing campaigns across multiple channels.
• Create compelling corporate marketing collateral.

Skills

Strategic marketing

Project management

Market research

Content creation

Interpersonal skills

Education

Bachelor's degree or equivalent professional experience

Job description

Senior Manager, Marketing & Business Development

The Senior Manager Marketing & Business Development is responsible for driving pursuing services & brand promise in the marketplace.

This person will:

Establish effective working relationships with corporate clients, government bodies, agencies, and other bodies to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.

Provide feedback into service offers and collaborate to launch and track the performance of service offerings in our markets.

Develop and deliver appropriate field services enablement tools.

Develop, establish, and maintain marketing strategies to meet organizational objectives.

Demonstrate effective management of the marketing, advertising, and promotional activities of the organization.

Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness, and drip marketing initiatives. The ability to speak to how these channels work together is vital.

Responsibilities

Marketing

Articulate service offerings, key benefits, and messages for use by sales and marketing.

Work with Clinical Teams to cultivate reference accounts for services; identify client success stories to create appropriate case studies and collateral.

Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results.

Drive campaign management for client acquisition programs across multiple channels.

Create content for corporate marketing collateral, website/blog/social media, and other initiatives.

Assist with press releases, contributed articles, presentations, events, and conferences.

Internal reporting and other duties as assigned.

Create effective, compelling positioning, messaging, and sales tools that are understood and used.

Stays abreast of market trends to drive topics for client webinar and whitepaper strategies.

Create sales-ready tools, including market-facing presentation content to be used by Marketing to highlight the benefits of our services to our clients.

Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & revenue.

Project Management

Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures.

Establish and articulate project scope, strategy, and objectives to internal clients and key leadership.

Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution.

Market Research and Competitive Intelligence

Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provide input to senior leadership.

Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership.

Conduct marketing surveys on current and new service concepts.

Professional Experience

Bachelor’s degree or equivalent professional experience.

10 to 12 years of professional marketing experience, of which 4+ years of experience in a Healthcare environment is desired.

Knowledge and experience in an Insurance Company is an added advantage.