Senior Manager, Marketing

AEON Credit Service (M) Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading consumer financing provider is seeking a Senior Manager to oversee strategic marketing initiatives in Kuala Lumpur. This role focuses on developing comprehensive marketing plans that promote brand awareness and measure campaign effectiveness. The ideal candidate will establish an innovative, integrated marketing approach while managing budgets and assessing ROI. Join a dynamic team aiming to enrich Malaysian lifestyles through effective consumer financial services.

Qualifications

• Proven experience in establishing strategic marketing communications.
• Ability to manage a marketing budget effectively.
• In-depth understanding of market trends and media technologies.

Responsibilities

• Develop and implement strategic marketing plans.
• Execute multi-channel marketing strategy to generate leads.
• Measure effectiveness of marketing initiatives through analysis.

Skills

Strategic communication

Multi-channel marketing

Market analysis

Budget management

Brand awareness

Job description

This role will be responsible for establishing and implementing strategic and tactical communication plans designed to capitalize on consumer insights and market opportunities to generate demand. The Senior Manager will build a creative, integrated multi-channel Marketing Department that builds brand awareness and reputation, provides a steady flow of digital leads, and measures the return of investment in marketing programs.

Develop a comprehensive and aligned strategic marketing roadmap.

Lead and direct the execution of marketing plans to achieve growth objectives in line with the overall commercial priorities.

Manage marketing budget and evaluate marketing investment efficiency to identify areas of improvement and propose changes.

Evaluate new media technologies and maintain knowledge of marketing trends, developments, and best practices to expand the brand’s competitive advantage.

Develop market segmentation, targeting & positioning for each product line.

Execute integrated multi-channel marketing strategy and tactics; targeting all customer lifecycle; to generate demand and sales leads.

Deliver an aligned communication and messaging approach across all platforms to ensure enhanced brand imagery and uplift to total brand health.

Be accountable for measuring the effectiveness of marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.

Manage the creation of all marketing collaterals and sales support tools.

Build advocacy and enhance awareness amongst AEON Credit Employees through Internal Marketing funnels.

Your application will include the following questions:

• What's your expected monthly basic salary?

AEON Credit Service (M) Berhad is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan and China. We established a strong presence in Malaysia since 1996 with a wide range of consumer financial services. Our portfolio currently includes credit card, personal financing and easy payment scheme which help enrich the livelihood of many Malaysians.

We offer an exciting and dynamic workplace for all employees. As part of our expansion plan, we are on the lookout for talented individuals who strive for excellence. If you are a visionary go-getter, come join us today. Together, we can shape a promising and satisfying career path.