Senior Manager/Manager, Licensing Sales

o Pte Ltd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading licensing company in Malaysia is seeking a Senior Manager/Manager in Licensing Sales. The role focuses on achieving sales targets, managing client relationships, and ensuring compliance. Candidates should have a university degree in a relevant field, a minimum of 5 years in licensing, and strong business development experience. Excellent organizational and leadership skills are essential for success in this position.

Qualifications

• Minimum 5 years of experience in licensing industry with a strong business development background.
• Strong presentation and leadership skills.
• Personable and diplomatic in handling clients.

Responsibilities

• Achieve quarterly and annual revenue targets through effective planning.
• Develop sales strategies and techniques to generate leads.
• Manage client relationships and ensure compliance.

Skills

Sales achievement

Organizational skills

Client management

Business development

Team leadership

Fluency in Microsoft applications

Education

University degree in a relevant field

Job description

Overview

The Senior Manager/Manager, Licensing Sales plays a pivotal role in working with the Business Unit Head (BUH) to achieve the goals and objectives set by the Company. Through effective planning and budgeting, he/she will strive to achieve quarterly and annual revenue targets. He/She will devise sales strategies and techniques to reach out to potential clients and generate leads, turning leads into business deals. He/She will also be responsible for servicing clients and establishing excellent relationships with them.

Responsibilities

• Sales & Business Development: Direct sales responsibility (by brand, country, or category, depending on PLS’s strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.
• Perform all sales planning & reporting functions, including pipeline building, gap analyses, forecasting and re-forecasting as required by PLS and its clients, market/brand/category reports evaluating the sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and/or brand extensions.
• Develop expertise in relevant areas required to maximize performance, combined with building brands and a sustainable business.

Client Management and Service

• Management of clients inclusive of ensuring full compliance on licensors’ policies, procedures, guidelines and supporting licensees in fulfilling obligations and maximizing performance.
• In consultation with BUH, design an appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives and manage team activities related to client services, licensee sell in, retail programs, sell-through support, etc.
• Report to BUH on all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management.

Monitor Licensee Obligations

• Conduct regular business reviews with key licensees to ensure product development, product penetration to all distribution channels, advertising and promotion plans are rolled out as per contractual obligations.

Retail Visibility for Brands/Licensed Products

• Work closely with PLS marketing team to cultivate and direct key retail accounts on behalf of Licensor and its partners, building retail relationships and securing prominent product placement at retail.
• Collaborate with marketing teams and partners to devise a meaningful marketing calendar to promote licensed products and use approved marketing collateral to support products at retail.

Account Receivables

• Work with Finance team to ensure licensees remit the License Fee and submit monthly/quarterly royalty reports on time.

Job Requirements

• University degree in a relevant field or extensive professional experience in Licensing industry.
• Minimum 5 years of relevant experience with a strong business development background in sales and related brand management responsibilities, especially in FMCG / Food / Promo / Hardline categories.
• Track record of sales achievement.
• Strong organizational, presentation and team leadership skills.
• Fluency in all Microsoft applications & database solutions.
• Personable and diplomatic in handling clients from all levels.