Senior Manager, Commercial Excellence & Digital, APAC

Knauf; Selangor; On-site; MYR 120,000 - 160,000; Full time

Job summary

A global construction materials manufacturer is seeking a Senior Manager, Commercial Excellence & Digital for the APAC region. The role involves optimizing digital marketing, lead management, and sales strategies. Ideal candidates will have a proven background in commercial roles, exceptional communication skills, and strong analytical abilities. This position offers a unique opportunity to contribute to a values-led culture focused on creating a sustainable future.

Qualifications

• Proven track record in digital marketing, lead management, and CRM.
• Strong problem-solving capabilities and critical thinking.
• Experience in managing teams is preferred.

Responsibilities

• Optimize digital marketing, lead management, sales, and service.
• Drive CRM adoption and ensure accurate forecasting.
• Lead implementation of commercial initiatives.

Skills

Commercial roles experience

Digital marketing and lead management

CRM expertise

Sales enablement

Exceptional communication skills

Data analytical skills

Job description

Overview

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone.

This exciting role within the APAC regional Business and Process team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are a family-owned global manufacturer of construction materials and within our Group, our 43,500 team members in 90 countries across 320 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

In Asia Pacific (APAC), since the 1990s Knauf has been established as a leading and trusted brand for drywall products and system solutions. Today, with 5,500 experienced, talented, and diversified people operating nearly 35 production facilities and offices across the region, coupled with an extensive expertise-backed sales and support network, our teams deliver the best of Knauf to our customers, while supporting positive changes to the industry and communities where we operate – in Australia, China, Korea, Japan, India, Thailand, Indonesia, Vietnam, Philippines, Malaysia, Singapore, Central Asia, and the Caucasus.

Reporting into APAC Business & Process Director, we are searching for a team member to join us as Senior Manager, Commercial Excellence & Digital, APAC.

What you will be doing

Commercial Excellence and Strategy:

• Drive end-to-end optimization across digital marketing, lead management, sales, and service, setting standards for lead quality, conversion, and customer experience.
• Champion CRM adoption across APAC, ensuring data and pipeline hygiene, accurate forecasting, and disciplined sales processes
• Build sales enablement (playbooks, training, coaching) to elevate productivity, win rates, and cross-sell/upsell.
• Conduct analyses, identify insights and implement corrective action plans
• Serve as a strategic partner to business units to develop, stress-test, and regularly review sales and marketing strategies.
• Support markets to optimize channel-to-market strategies to maximize reach
• Define commercial KPIs, track performance, and drive corrective measures

Value delivery

• Lead digital and commercial initiatives from scoping to launch, with clear timelines, deliverables, and benefits realization plans
• Work closely with country team to drive implementation including identification of gaps, mitigation measures
• Define the roll out sequence and coordinate implementation. Build capabilities and drive adoption across markets

APAC Digital Ambassador

• Translate global strategy into regional plans and support markets in executing it
• Primary interface with the global team and the go-to expert for country teams on digital ecosystem
• Represent APAC in group/global marketing forums, bringing regional insights and ensuring alignment with and adoption of global standards and campaigns
• Acts as liaison between global team and local team; surfacing needs, gaps and finding workarounds where needed

What we would love for you to have

• Experience in commercial roles, ideally with a proven track record of working across digital ecosystems—digital marketing, lead management, CRM, sales enablement, and service excellence.
• Exceptional communication and presentation skills, capable of influencing stakeholders at all levels
• People management experience (preferred)
• Strong problem-solver; someone who think critically and has good judgement
• Goal- and result-oriented driven approach, even in time-critical situations
• Strong data analytical skills and a systematic approach to problem solving
• Is a strong fit with the Knauf values: Menschlichkeit - Humanity, Partnership, Commitment, & Entrepreneurship

What happens next?

Your application will be reviewed by our Hiring Team to determine if your experiences and skills are what we are looking for in the role. If you are, our Talent Acquisition representative will contact you promptly to arrange for next steps.