Senior Executive, Service Marketing

PROTON; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading automotive company located in Selangor seeks a marketing professional to drive After Sales initiatives, propose targeted campaigns, and analyze market strategies. The ideal candidate will possess a Bachelor's degree in Marketing or a related field, with at least 5 years of experience in the automotive industry. Responsibilities include overseeing service-related aspects of new model launches and monitoring campaign performance. Proficiency in data analysis and MS Office tools is essential for this role.

Qualifications

• Minimum 5 years of experience preferably in the automotive industry.
• Proven marketing experience and management.
• Good understanding of market research techniques and statistics.

Responsibilities

• Assist in driving After Sales marketing initiatives.
• Propose targeted service campaigns based on analysis.
• Develop actionable improvement plans from market insights.
• Manage service-related aspects of new model launches.
• Monitor campaign progress and present performance reports.

Skills

Marketing management

Data analysis

Creativity

Commercial awareness

Education

Bachelor's Degree in Marketing / Business Administration

Tools

MS Office (Word, Excel & PowerPoint)

Job description

Responsibilities

Assist in driving After Sales marketing initiatives with the goal of maximizing:

Throughput

Service Revenue

Customer Retention Rate (CRR)

2. Strategic Marketing Campaigns

Propose targeted service campaigns based on market surveys and analysis to meet evolving customer needs.

Support the development of proposal papers by identifying optimal strategies and mechanisms.

Assist in crafting and proofreading compelling campaign copy prior to launch.

3. Campaign & Survey Analysis

Develop actionable improvement plans using insights from market analysis, outlet feedback, brand health metrics, and performance tracking.

Conduct in-depth research to evaluate the effectiveness of launched campaigns and marketing activities.

Design and optimize digital marketing strategies to enhance After Sales customer acquisition.

Monitor and analyze competitor digital trends to stay ahead of market movements.

5. Special Projects & New Model Launches

Manage service-related aspects of new model launches, including the development of maintenance packages and readiness before rollout.

Ensure all digital platforms (website, apps, etc.) are updated with the latest information.

Coordinate Service Business Committee meetings and follow up on action items.

Track project milestones and deliverables through gateway reporting.

6. Marketing Activity Oversight

Monitor campaign progress and present performance reports to stakeholders.

Track and manage monthly OPEX to ensure budget alignment.

Job Requirements

Job Requirements -

Bachelor's Degree in Marketing / Business Administration or any relevant discipline.

Minimum 5 years preferably in the automotive industry.

Proven marketing experience and management.

Through knowledge of marketing best practices.

Creativity and commercial awareness.

Good understanding of market research techniques, data analysis and statistics methods.

Computer literacy and proficiency in MS Office (Word, Excel & PowerPoint)