Senior Executive, Marketing Communications

Setel; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading fintech company in Kuala Lumpur is seeking a Senior Executive, Marketing Communications to strategize and execute marketing campaigns aimed at driving customer acquisition and engagement. The ideal candidate should have a degree in business or marketing and at least 3 years of relevant experience. This role offers a hybrid working arrangement and a vibrant team culture, while emphasizing data-driven decision-making and collaboration across various departments.

Benefits

Flexible working hours

Leisure area with games and books

Casual dress code

Coffee, tea, and snacks available

Inter-company sports teams

Workshops and events for bonding

Qualifications

• Minimum 3 years of experience in marketing communications, preferably in a related industry.
• Ability to handle sensitive information with confidentiality.

Responsibilities

• Co-plan and execute marketing campaigns to achieve company OKRs.
• Develop marketing and communication plans to ensure campaign traction.
• Collaborate with cross-functional teams for effective campaign management.
• Analyze campaign performance and provide insights for optimization.

Skills

Experience in marketing communications

Campaign management

Analytical skills

Team collaboration

Education

Degree in Business management, Marketing, or Communication

Job description

About Setel

Introduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.

Role Purpose

The Senior Executive, Marketing Communications takes lead on marketing campaigns and product marketing efforts for the fintech (Open Wallet, DuitNow QR and Commercial) pillar to achieve company goals to increase campaign awareness, adoption, customer acquisition and sustenance. This role also requires in-depth responsibility and accountability of the shared goals (GMV, MTC and other relevant numbers) for the pillars together with the business owners. To ensure consistent messaging and sentiment strategies across channels and collaborate to align with internal teams including the business owners, external stakeholders, and agencies for campaign execution and outcome. Someone who is results‑driven and able to use data,, situational analysis, expected numbers/results and market trends to make informed decisions to improve marketing strategies is important for this role. Ownership is crucial.

In this role you will

• Co‑plan, strategise, drive and execute campaigns and product launches across relevant online and offline channels to achieve company’s Objective Key Results (OKRs) to drive the fintech GMV, MTC and other relevant numbers, and grow the business size as a shared responsibility with the business owners.
• Plan, develop and execute detailed marketing, penetration and communication plans for respective campaigns which includes campaign objective and strategies crafting, content and messaging and creative briefs, to ensure that campaign receives sufficient traction among the target audience.
• Collaborate with cross‑functional teams, including divisions within the marketing department, product, fintech/commercial, and data, for a cohesive and effective campaign management/product launch.
• Work closely with Senior Manager, Marketing, CLM, Designing team, Comms team, OGA team, Data team, product team and business owner (Fintech/Commercial) for a successful implementation of strategic marketing plans to streamline success criteria and to measure effectiveness of the initiative (campaign/product launch).
• Keep‑up with competitor offerings and current trends, especially in the e‑wallet, FinTech and shopping trends, to be informed when developing communication plans or suggesting the usage of new communication tools to better reach the target audience. This should also incorporate analysis and ideas on how to integrate fintech with the fuel and/or mobility market and offerings for cross‑sell promotions.
• Track and report on the effectiveness of the overall strategies and campaigns, using data and analytics to measure engagement and ROI, and make data‑driven and situational‑driven decisions.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

You're a great fit if you have

• Degree in Business management, Marketing, Communication, or equivalent is preferred.
• Minimum 3 or more years of experience in marketing communications, campaign management, product marketing, preferably in a related industry or company.

Technical/Functional Skills

• Experience working in digital or technology product companies is an added advantage.

Leadership/ Behavioral Skills

• Confidentiality: Ability to handle sensitive information with confidentiality.
• Decision Making & Judgment: Ability to make sound decisions based on data, situational and insights.
• Planning & Organizing: Establishes systematic plans and strategies with good implementation to achieve objectives.
• Accountability: Own the tasks closely, keeps supervisor informed of progress, issues, and potential problems. Identifies and addresses areas of weakness that may affect organizational performance.
• Communicates effectively: Listens effectively, encourages open expression of ideas and opinions, keeps others well informed and accepts constructive feedback positively to improve and level up.
• Initiative: Initiate campaigns, ideas or strategies with strong efforts. Demonstrates a sincere positive attitude towards getting things done. Creates opportunities or minimizes potential problems by anticipating and preparing for these in advance.

What Makes Working With Us Awesome

• Our people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer‑learning.
• Availability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.
• Development focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.

Cool Perks/Benefits

• Hybrid working arrangement; Flexible working hours.
• Relax and unwind at the leisure area with video games, board games, books, and more.
• Wear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).
• Coffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.
• A healthy body leads to a brilliant mind. Let’s get moving with the inter‑company sports team.
• There will be workshops, talent shows, sport activities, and other events for sharing and bonding.