Senior Executive - Marketing (Branding And PR)

Sushi King; Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent food chain in Subang Jaya is seeking a Senior Executive - Marketing to develop and implement strategies aimed at driving commercial growth and enhancing brand visibility. The successful candidate will collaborate with various cross-functional teams and lead marketing initiatives while optimizing profitability through effective pricing and menu development. Candidates must have a bachelor's degree in marketing or business and at least two years of experience in the hospitality or food industry. Strong leadership and analytical skills are essential for this role.

Qualifications

• Minimum 2 years' experience in marketing roles, preferably in hospitality or food industry.
• Ability to analyze sales data and consumer behavior.
• Proven ability to lead and mentor teams effectively.

Responsibilities

• Develop and implement marketing strategies to drive growth.
• Collaborate with cross-functional teams to align marketing initiatives.
• Plan promotional activities to increase sales.
• Conduct market research to guide decision-making.
• Analyze performance metrics and customer feedback.
• Lead and mentor the marketing team.

Skills

Strategic planning

Data analysis

Leadership

Creative thinking

Education

Bachelor's degree in marketing, business administration, or related field

Job description

Senior Executive - Marketing (Branding And PR)

Develop and implement comprehensive marketing strategies and campaigns to drive commercial growth and increase brand visibility and profitability.

Collaborate with cross-functional teams, including operations, menu development, finance, supply chain, and brand communications, to develop marketing initiatives aligned with business objectives.

Support pricing and menu development efforts to optimize profitability and enhance customer value propositions, considering market trends, competitor analysis, and consumer insights.

Plan and execute promotional activities, events, and partnerships to drive traffic, increase transactions, and boost sales across multiple channels.

Conduct market research and consumer behavior analysis to identify market opportunities, trends, and potential threats, guiding strategic decision-making.

Analyze performance metrics, sales data, and customer feedback to evaluate the effectiveness of marketing initiatives and identify areas for optimization.

Lead and mentor the team by providing guidance, support, and feedback to ensure the successful execution of marketing programs and campaigns.

Stay updated on industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge in the market.

Job Requirement

Bachelor's degree in marketing, business administration, or a related field.

Proven experience at least 2 years in marketing roles, preferably within the hospitality or food industry, with a focus on driving commercial growth.

Strong strategic planning and analytical skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.

Strong leadership and team management abilities, with a track record of successfully leading and mentoring cross-functional teams to achieve campaign and business goals.

Creative thinking and problem-solving skills, with a demonstrated ability to develop innovative marketing campaigns and initiatives.