Senior Executive Digital Marketing

Lyreco Office Supplies (M) Sdn Bhd; Johor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading workplace products distributor in Johor, Malaysia is looking for a digital marketing specialist to develop and implement marketing plans supporting business strategies. The ideal candidate should have at least 3 years of experience in digital marketing, strong communication skills, and a solid understanding of the digital landscape in Singapore and Malaysia. This role is critical for enhancing business productivity and market penetration through innovative marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Effective communication skills in English are required.
• Minimum 3 years of experience in digital marketing related roles.

Responsibilities

• Develop and implement digital marketing plans for the company.
• Manage day to day development of company website and ensure content updates.
• Monitor performance of digital platforms and ensure effectiveness.

Skills

Digital marketing

SEO optimization

PPC management

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

AdWords

Job description

Overview

This role will report to the Customer Marketing Manager. The candidate will be required to have good knowledge and skills to develop and implement digital marketing plans for supporting company's Go-to-market strategies. The role is strategic and key to accelerating business productivity and market penetration through a winning digital marketing strategy and transformation of our business.

Responsibilities

• Develops and implements digital marketing plans to support company's Go-to-market strategies in Singapore and Malaysia.
• Develops and implements customer marketing and corporate marketing communication plans to support Category development strategies.
• Support in driving Global and local transformation projects to accelerate readiness of e-business, including e-shop, content management, database management etc.
• Manage day to day development of company website(s) to ensure contents are scheduled and updated effectively. I.e. Corporate website, webshops, and digital campaigns.
• Monitor, measure, and track all relevant digital platforms\' performance (e.g. Google Analytics and AdWords) to ensure effectiveness of the tool used to meet the marketing KPIs and objectives.
• Manage and utilize digital budget effectively to achieve maximum ROI. Actively engage and improvise SEO optimization, PPC, Marketing Generation tools (Trovus) and other digital marketing tools to meet company expectation.
• Pick up new activities that fall broadly in the purpose of the role.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Media, IT/Digital Media, or a related field
• Effective communicator; well verse in verbal and written communication in English
• Min 3 years working experience in brand / customer digital marketing related roles in Consumer Products (B2C) or B2B industry. Understanding and experience in omni-channel marketing is a pre-requisite to this role. Good understanding of Singapore and Malaysia’s digital media landscape. Cultural nuances and working experience with/in Singapore and Malaysia, is a bonus for this role.

About Lyreco

The Lyreco group is the European leader and the third largest distributor of workplace products and services in the world. A privately owned company since 1926, Lyreco has constantly adapted to the evolutions of workplace thanks to its constant focus on excellence in customer experience, strong partnerships with renowned suppliers, and efficient logistics. The group directly operates in 25 countries in Europe and Asia and covers 17 additional markets on 4 continents through a network of distribution partners.