Senior Executive, Card Usage & Portfolio

AEON Credit Service (M) Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading financial services provider in Kuala Lumpur is looking for a Senior Executive, Card Usage & Portfolio to enhance customer retention strategies. The successful candidate will analyze customer behaviors, develop innovative retention strategies, and collaborate with various teams. Candidates should have at least 3 years of relevant experience, strong analytical skills, and proficiency in MS Office, particularly Excel. A proactive mindset and a tertiary qualification in a relevant field are essential.

Qualifications

• Minimum 3 years' experience in product management, portfolio management or card operations.
• Strong analytical and problem-solving skills with the ability to derive insights from data.
• Excellent communication and stakeholder management skills.

Responsibilities

• Analyse customer behaviour and attrition trends to identify risk factors.
• Develop and implement strategies aimed at reducing attrition.
• Collaborate with teams to design retention campaigns for at-risk customers.

Skills

Analytical skills

Problem-solving skills

Communication skills

Stakeholder management

Proactive mindset

Education

Tertiary qualification in Business, Finance, Marketing or a related field

Tools

MS Office - Excel

MS Office - PowerPoint

Job description

Reporting to the Head of Card Usage & Portfolio

This full‑time Senior Executive, Card Usage & Portfolio role is an exciting opportunity to join the dynamic team at AEON Credit Service (M) Bhd in Bangsar South, Kuala Lumpur.

What you'll be doing

Attrition

Analyse customer behaviour and attrition trends within the credit card portfolio to identify risk factors and opportunities for improvement.

Develop and implement strategies aimed at reducing attrition.

Collaborate with RU teams to design retention campaigns and initiatives tailored to at‑risk customers.

Monitor key performance indicators (KPIs) related to customer retention and attrition, providing regular reports to management.

Conduct customer feedback surveys and analyze results to inform retention strategies and identify areas for enhancement.

Stay updated on industry trends and competitor practices to develop best‑in‑class retention strategies.

To assist in improving the accuracy of Churn Predictive Model, as well as incorporating the model into campaign to mitigate attrition.

To analyse demographic profiles of cardholders and turn it into insights for the growth of Credit Card Department.

To analyse and design campaigns for RFM Model to increase specific/overall Credit Card Sales.

What we're looking for

Minimum 3 years' experience in product management, portfolio management or card operations in the financial services industry.

Strong analytical and problem‑solving skills with the ability to derive insights from data.

Excellent communication and stakeholder management skills to collaborate effectively with cross‑functional teams.

Proactive and creative mindset to identify and implement innovative solutions.

Tertiary qualification in Business, Finance, Marketing or a related field.

Proficient in MS Office applications, particularly Excel and PowerPoint.

Apply now to become our next Senior Executive, Card Usage & Portfolio!

Your application will include the following questions:

• What's your expected monthly basic salary?