Senior Executive - Brand Strategy & Comms

Sunway Property; Johor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development company is seeking a Senior Executive in Brand Strategy & Communications. This role involves supporting branding initiatives for the Jeffrey Cheah Circuit and ensuring cohesive messaging across platforms. Candidates should have a Bachelor's degree in Marketing or Communications and 3-5 years of relevant experience, along with strong digital marketing and campaign execution skills. The position is located in Sunway City Iskandar Puteri, Johor, offering an exciting opportunity for a creative professional.

Qualifications

• 3–5 years of experience in marketing or communication roles.
• Hands-on experience in digital marketing and campaign execution.
• Passionate about storytelling and audience engagement.

Responsibilities

• Support execution of branding and communication strategies for the Jeffrey Cheah Circuit.
• Plan and execute marketing campaigns for events and programs.
• Drive audience growth and engagement through targeted initiatives.
• Coordinate event promotions and collaborate with media and partners.
• Provide branding support for Sunway City Iskandar Puteri initiatives.

Skills

Creative writing

Project management

Digital marketing

Social media management

Marketing strategy

Education

Bachelor’s Degree in Marketing, Communications, or related discipline

Job description

Senior Executive - Brand Strategy & Comms

Job Title: Senior Executive – Brand Strategy & Comms

Location: Sunway City Iskandar Puteri, Johor

Department: Brand Strategy & Communications

Reports To: Assistant General Manager – Project Management

Role Summary: We are seeking a creative and driven Senior Executive, Brand Strategy & Communications whose primary responsibility is to support branding and communications initiatives for the Jeffrey Cheah Circuit. In addition, the role will provide support to selected township branding initiatives within Sunway City Iskandar Puteri, ensuring brand alignment and cohesive messaging across platforms.

Key Responsibilities

• Primary Focus – Jeffrey Cheah Circuit: Support the execution of brand and communication strategies that strengthen visibility, exclusivity, and member engagement for the Jeffrey Cheah Circuit.
• Marketing & Campaign: Plan and execute marketing campaigns for Jeffrey Cheah Circuit events, shows, and programmes across digital and offline platforms. Support township-level campaigns where required.
• Audience & Member Engagement: Drive audience growth and engagement for Jeffrey Cheah Circuit members through targeted marketing initiatives, with secondary support for township branding activities.
• Events, Partnerships & PR: Coordinate event promotions and collaborate with internal teams, media, and external partners for the Jeffrey Cheah Circuit, while assisting in township branding events and partnerships when needed.
• Township Branding Support: Provide branding and communications support for Sunway City Iskandar Puteri initiatives, ensuring consistency with overall township brand guidelines and messaging.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, or related discipline.
• 3–5 years of experience in marketing, branding, or communications, preferably within lifestyle, automotive, or arts industries.
• Hands‑on experience in digital marketing, social media management, and campaign execution.
• Strong creative writing, coordination, and project management skills.
• Passionate about storytelling, events, and audience engagement.

Core Competencies

• Creative and brand-focused mindset.
• Strong communication and interpersonal skills.
• Organised and able to manage multiple projects.
• Analytical and detail oriented.
• Enthusiastic team player with a passion for culture, lifestyle, and innovation.

Additional Application Information

What your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Brand Executive?
• Have you worked in a role where you were responsible for brand planning?
• How many years of digital marketing experience do you have?