Senior Digital Marketing Executive

ADI Resourcing; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Senior Digital Marketing Executive to oversee digital marketing campaigns. The role involves collaborating with headquarters, managing social media campaigns, and analyzing campaign performance to optimize outcomes. Candidates should have strong skills in English and familiarity with social media trends. A background in Marketing or Advertising and knowledge of data analysis tools like Python are preferred. Join a dynamic team focused on innovative marketing strategies.

Qualifications

• Fluent in English with strong writing, reading, and listening skills.
• Experience with social media platforms and sensitivity to trends.
• Ability to analyze data using Python and other tools.

Responsibilities

• Manage regular campaigns and collaborate on media strategies.
• Optimize data center functions and campaign efficiencies.
• Implement media plans across various social platforms.
• Engage with local KOLs and promote collaborations.
• Conduct statistical analysis to enhance campaign performance.

Skills

Fluent English

Active on social media

Data analysis tools

Understanding hot trends

Creative input for design

Education

Major in Marketing or Advertising

Tools

Python

Job description

About the job Senior Digital Marketing Executive

Job Description :

• Responsible for regular always-on campaigns on socialplatform and new product launch related campaigns, collaborate withheadquarters to carry out the media strategy and campaigns implementation. Andsome other supporting work to help local manager to do the marketing.
• Collaborate with the headquarters to do the digital marketingcampaigns well. Implement the campaign KPIs and ensure orderly processes. Helpto optimize the functions of the Data Center with detailed campaign data andoptimize the campaign efficiency as well as the performance. To find out themost efficient way of media combination for digital marketing.
• According to the marketing objectives, carry out the mediaplan on Facebook/Google/Tiktok/Twitter etc. according to the needs, includingnormal branding campaigns as well as KOL/Content campaigns, to evaluate andoptimize the campaign performance in different dimensions accordingly.
• Active on local social platforms, help to find the topKOLs/celebrities accordingly. You should also promote the cooperation ofKOLs/celebrities, helping with collaboration details as well as contentplanning.
• Manage other new media(OTT/App etc.) Make sure that thecampaigns consistent with HQ media strategy and run in orderly and timelymanner.
• You're supposed to understand the local marketing (Younggeneration) needs accurately, then find out the differences betweenbranding/performance ads and give suggestions for designer team on creatives.
• Monitor campaign data, responsible for regular statisticalanalysis and summary of data to improve the campaign performance.

Job Requirements:

• English as first working language, fluent in listening,reading and writing.
• Active on socialmedias(Facebook/IG/Youtube/Google/Twitter/Tiktok etc.), have a high sensitivitywith the hot trends, better with local resources.
• Good use of Python and other data analysis tools.
• With Rigorous and responsible work attitude.
• Major in Marketing or advertising.
• If understand Mandarin will be advantage.