Senior Digital Marketing

Advantech; Seberang Perai; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading technology solutions provider in Malaysia is seeking a skilled Brand Manager to enhance the company's digital presence. The successful candidate will develop and execute marketing strategies, manage PPC campaigns, and leverage CRM systems to foster customer relationships. Candidates should have at least 5 years of digital marketing experience, a Bachelor's Degree in Marketing, and proficiency in tools like Google Ads and Adobe Creative Suite. This role offers an opportunity to shape the brand's image and engage with a variety of digital platforms.

Qualifications

• Minimum 5 years experience in digital marketing and campaign management.
• Proven track record in brand awareness and lead generation.
• Ability to work independently and strong organizational skills.

Responsibilities

• Develop and manage digital brand presence.
• Execute online marketing and PPC campaigns.
• Utilize CRM for personalized marketing efforts.
• Stay updated on industry trends to adapt strategies.

Skills

Digital marketing

CRM management

SEO

PPC Campaigns

Communication skills

Analytical skills

Education

Bachelor's Degree in Marketing

Tools

Google Ads

Adobe Creative Suite

Analytics tools

Job description

Advantech is the World’s No.1 Industrial PC manufacturer. We have been an innovator in the development and manufacturing of high-quality, high-performance computing platforms since 1983.

Advantech's corporate vision is to enable an intelligent planet. We are a global leader in the fields of IoT intelligent systems and embedded platforms. To embrace the trends of IoT, big data, and artificial intelligence, Advantech promotes IoT hardware and software solutions with the Edge Intelligence WISE-PaaS core to assist business partners and clients in connecting their industrial chains. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.

Our Major Customers are those System Integrators who served in the specific industrial vertical market such as Building Automation, Intelligence Traffic System, Machine Automation, Factory Automation, Environmental Monitoring System, Facility Management System, Automated Testing Equipment industry, and also those System Integrators who involved aggressively in Public Services, Telecommunication, Smart Home, Logistic Management and even Medical Healthcare Industry.

What We Value:

Customer Partnership and Talent Inviguration

Integrity and Certitude

Focused Leadership

What We Believe:

Advantech believes in creating a conductive working environment that nurtures a culture that nourishes teamwork, cohesiveness and competitiveness amongst our employees. We aim to maintain a work environment that fosters personal and professional growth for all employees.

Responsibilities:

Brand Management:

Develop and strengthen the company’s digital brand presence to enhance overall brand image and reputation.

Ensure consistent brand messaging and visual identity across all online marketing channels.

Develop and execute online marketing activities, including website content, social media, email campaigns, online advertising and mobile marketing.

Manage PPC campaigns on Google and social media platforms.

Formulate and implement online marketing strategies to achieve business objectives.

Identify target audiences and develop campaigns that resonate with them.

Work out promotional campaigns, webinar planning and execution to support sales team.

Analytics and Reporting:

Use web analytics tools to track and analyze the performance of online marketing campaigns.

Prepare regular reports on campaign performance and provide insights to optimize strategies.

Customer Relationship Management (CRM):

Utilize CRM systems to manage customer data and personalize marketing efforts.

Implement strategies for customer retention and loyalty.

Adaptation to Trends:

Stay updated on industry trends and changes in consumer behavior.

Continuously adapt marketing strategies to reflect market dynamics.

Requirements:

Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Marketing or equivalent.

At least 5 years of experience in the relevant field, with significant experience leading successful campaigns across multiple markets.

Proven results in growing brand awareness, lead generation, and sales through digital and social media channels.

Proficient in Marketing Tools such as Canvas, Adobe Creative Suite (Photoshop, Illustrator, etc.), Google Ads, demand generation and inbound marketing.

In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.

Strong organizational skills and ability to work independently.

Excellent communication and interpersonal skills.

Willingness to learn, adapt, and take initiative.

Candidate(s) must be willing to work in Perai Area.

Required language(s): English, Mandarin (added advantage).

Preferred Skills:

Certifications in Google Analytics, Google Ads, and other relevant platforms.

Experience with A/B testing, conversion rate optimization (CRO), and advanced analytics techniques.

Experience with data visualization and reporting tools