Senior Corporate Branding & Marketing Manager

BANGSAR HEIGHTS PAVILION SDN. BHD.; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading property development firm in Malaysia is seeking a Senior Corporate Branding & Marketing Manager to drive brand strategies and oversee corporate communications. Ideal candidates will have 8-10 years of experience in branding and marketing, strong team leadership skills, and proficiency in both English and Mandarin. This role involves managing brand identity, PR strategies, and external partnerships to enhance corporate reputation across diverse media platforms.

Qualifications

• 8-10 years of experience in corporate branding, marketing, or communications.
• 3-5 years in a managerial or leadership role.
• Experience in managing external agencies and partners.

Responsibilities

• Drive corporate brand strategies aligned with business objectives.
• Govern brand identity, guidelines, and track performance.
• Lead corporate PR strategy and media relations.

Skills

Corporate brand strategy

Marketing communications

Analytical skills

Team leadership

Stakeholder management

Presentation skills

English proficiency

Mandarin proficiency

Education

Bachelor's Degree in Marketing, Branding, Communications, Business, or related field

Job description

In line with our Group’s expansion, we are looking for a seasoned Senior Corporate Branding & Marketing Manager to join our team!

Key Responsibilities

• Drive corporate brand strategies aligned with the Group’s vision, values, and business objectives.
• Govern brand identity, guidelines, and standards; track brand KPIs and performance.
• Analyse market trends and competitor insights to refine brand positioning.
• Define brand narratives and ensure consistent positioning across all touchpoints.
• Provide strategic direction for creative development, campaigns, advertising, and sponsorships.
• Lead corporate PR strategy, media relations, and agency partnerships.
• Safeguard and strengthen the Group’s corporate reputation.
• Oversee digital and social media strategy at a governance level to ensure brand consistency.
• Ensure content aligns with brand tone, voice, and desired brand perception.
• Lead and develop the branding team; collaborate cross-functionally to ensure cohesive brand execution.
• Manage branding budgets and external agencies for effective delivery.

Requirements

• Bachelor’s Degree in Marketing, Branding, Communications, Business, or a related field.
• Minimum 8–10 years of experience in corporate branding, marketing, or communications, with at least 3–5 years in a managerial or leadership role.
• Strong experience in corporate brand strategy, brand governance, PR, and stakeholder communications.
• Proven ability to lead teams and manage external agencies and partners.
• Strong strategic thinking, analytical, and problem‑solving skills.
• Excellent presentation, communication, and stakeholder management skills.
• Proficiency in English and Mandarin is required.
• Experience in group‑level branding, listed companies, property, FMCG, or corporate environments is an added advantage.

Personal Attributes

• Team‑oriented and goal‑focused.
• Positive, enthusiastic, and passionate about branding and marketing.
• Proactive with strong initiative and a solution‑focused mindset.
• Hardworking with a strong work ethic and a "can‑do" attitude.

For over 30 years, Bangsar Heights Pavilion has been shaping vibrant communities with quality residential, commercial, and industrial developments across Malaysia. We’re proud to be part of the Bangsar Heights Group.