Senior Copywriter - CEO Voice and Brand

Emax Beauté International Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading beauty service provider in Malaysia is seeking a Senior Copywriter to manage the CEO's voice, create engaging content across various platforms including Youtube, TikTok, and Instagram. The ideal candidate will have over 5 years of experience in copywriting and a degree in a relevant field. This role offers the opportunity to directly influence the CEO's public brand and engage with wide audiences.

Qualifications

• 5+ years of experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs, founders, influencers, or public figures (bonus).

Responsibilities

• Build a cohesive narrative for the CEO's brand.
• Plan, write, and publish content across Youtube, TikTok, Instagram, and Website.
• Draft press materials and manage CEO's publishing accuracy.

Skills

Copywriting

Content strategy

Storytelling

Scripting

Public relations

Education

Degree in Communications, Journalism, Marketing, English

Job description

We're looking for a high-energy Senior Copywriter to take charge of the CEO's voice, build his personal brand, and create compelling content across Youtube, TikTok, Instagram, Podcast, and PR channels.

If you think fast, write sharp, and love turning ideas into influence - you'll thrive here.

EMAX Beauté International is a leading beauty service provider in Malaysia, home to Beauté Library, Curvena, Venusde, and B+ Clinic. Since 2011, we’ve empowered people to look good and feel better with personalised treatments, expert care, and real results. With 9 centres and a passionate team, we focus on confidence, growth, and purpose-driven progress. If you’re driven by beauty, care, and impact, you’ll thrive with us.

What You'll Be Doing

CEO Brand Strategy

• Build a cohesive narrative that positions our CEO as the definitive voice in beauty innovation, creating content that drives both personal authority and business growth.

Lead Mutli-Platform Content Execution

You'll plan, write and publish content across:

• Youtube - scripts, titles and drive clicks
• TikTok - punchy lines that cut through noise
• Instagram - scroll-stopping captions and reels
• Website - CEO messages and announcements

Lead PR & Thought Leadership Writing

• Draft press materials, media write-ups, and event summaries.
• Work with PR team to keep messaging aligned and impactful.

Guard the Brand

• Monitor and manage the CEO's publishing accuracy across all platforms.
• Optimise titles, metadata, and keywords for maximum reach.
• Move fast with videographers, designers, editors and the CEO.
• Keep all content confidential and handle sensitive insights with care.
  

Why You'll Love This Role

• You’ll work directly with a visionary CEO.
• You’ll get real influence over the CEO's public voice, brand direction, and impact.
• You’ll produce content that reaches wide, engaged audiences.

What Makes You Perfect

• A degree in Communications, Journalism, Marketing, English, or related fields.
• 5+ years experience in copywriting, editorial, or content strategy.
• Strength in scripting, storytelling, and structuring long-form narrative.
• Experience working with CEOs, founders, influencers, or public figures (bonus).