Senior Content Writer

CERDAS KONSULTASI Sdn Bhd; Kuala Lumpur; On-site; MYR 50,000 - 65,000; Full time

Job summary

A leading financial services company in Kuala Lumpur is seeking a Senior Content Writer with 3–4 years of experience in content marketing, particularly in fintech. The role involves creating compelling content for various platforms while ensuring brand consistency and supporting Mandarin-to-English translation. Ideal candidates possess strong writing skills, a relevant degree, and the ability to manage multiple projects effectively. Join a dynamic team and contribute to impactful projects in the finance sector.

Benefits

Work with top professionals in the financial industry

Dynamic and forward-thinking team

Growth opportunities to advance your career

Qualifications

• 3-4 years of experience in content marketing, preferably in fintech, brokerage, or financial services.
• Strong experience in creating content for diverse formats including social media and articles.
• Proven ability to manage multiple content projects with precision and meet deadlines.

Responsibilities

• Create and execute content strategies aligned with brand objectives.
• Plan and create diverse content formats including blogs and social media posts.
• Collaborate with the marketing team on integrated brand campaigns.

Skills

Exceptional writing skills

Creative writing

Project management

Fluency in English

Fluency in Mandarin

Education

Bachelor’s degree in Communications, Journalism, Marketing, or related fields

Tools

Microsoft PowerPoint

Microsoft Word

CMS platforms (WordPress, HubSpot)

Job description

We’re seeking a Senior Content Writer (EN) with 3–4 years of experience in content marketing, ideally in fintech or financial services. In this pivotal role, you’ll craft compelling stories that elevate and promote our brand image through engaging English content for articles, social media, marketing materials, websites, and more, while also supporting Chinese-to-English content translation.

In this role, you’ll collaborate with other content writers across China, Malaysia, Vietnam and Thailand, to ensure consistent brand messaging and alignment with our global brand identity. The ideal candidate is a creative writer with exceptional writing skills, organized mindset.

Key Responsibilities

• Create and execute content strategies that align with brand objectives, target audience preferences, and market trends across global and regional markets.
• Plan diverse content formats, including blog posts, social media posts, and email campaigns, to drive engagement and brand awareness.
• Collaborate with marketing teams to integrate content plans with brand campaigns and product launches.
• Ensure all written content adheres to brand guidelines, maintaining a cohesive and recognizable voice across digital and offline channels.
• Create engaging copy for marketing collateral, including brochures, promotional articles, social media, website, and more.
• Manage content production timelines to deliver high-quality assets efficiently.
• Support Chinese-to-English content translation.
• Track and analyze content performance metrics.
• Provide actionable recommendations to optimize content strategies.

Required Qualifications

• 3–4 years of experience in content marketing, preferably in fintech, brokerage, or financial services.
• Strong experience in creating content for articles, social media, websites, PR, and marketing campaigns.
• Bachelor’s degree in Communications, Journalism, Marketing, or related fields.
• Proven ability to manage multiple content projects with precision and meet deadlines in a fast-paced environment.
• Fluency in Mandarin and English (spoken and written) to support Mandarin-speaking clients.

Software & Platform Proficiency

• Microsoft PowerPoint – Content planning and reporting
• Microsoft Word – Content creation and editing
• Basic familiarity with CMS platforms (e.g., WordPress, HubSpot) is a plus

Preferred Attributes

• Highly organized and detail-oriented, with a strong sense of ownership and accountability.
• Excellent storytelling skills with the ability to adapt tone for diverse audiences and markets.
• Strong communicator who thrives in cross-functional and cross-regional collaboration.
• Flexible and adaptable, capable of handling last‑minute changes or urgent content needs.
• Resourceful, solution-oriented, and proactive in identifying content optimization opportunities.
• Experience creating content for multi-country operations, particularly in APAC, is a strong advantage.

Why Join Us?

• 🚀 Work with top professionals in the financial industry.
• 🌍 Join a dynamic and forward-thinking team.
• 💡 Contribute to impactful projects that shape the finance sector.
• 📈 Unlock growth opportunities and advance your career.

Ready to elevate your career? Apply now and become a key part of ETO Markets' success!