Senior Content Specialist

MoneyHero Group; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading financial technology company is hiring an AI-First Content Editor to optimize and manage content for better user engagement. The role requires a creative individual passionate about storytelling and proficient in both Traditional Chinese (Cantonese) and English. Responsibilities include using AI for various content tasks, real-time trend monitoring, and ensuring accuracy of financial data. Joining a vibrant marketing team offers great opportunities for growth in a fast-paced environment.

Benefits

Annual leave

Professional trainings

Competitive benefits including insurance

Qualifications

• 3–5 years of experience in content marketing with proven traffic growth.
• Outstanding command of Traditional Chinese (Cantonese) and English.
• Familiar with SEO best practices and tools.

Responsibilities

• Utilize AI to build content engines for search optimization.
• Create and manage content to enhance user engagement.
• Verify financial data for accuracy.

Skills

AI Power User

Execution Machine

Bilingual Precision

Modern SEO Stack

Analytical Rigor

Technical Fluency

Financial Literacy

Tools

GA4

Google Search Console

Strapi

WordPress

Midjourney

Canva Magic Studio

CapCut

Ahrefs

Semrush

SurferSEO

NeuronWriter

Job description

MoneyMax is one of the markets of MoneyHero Group (Nasdaq: MNY). It is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

MoneyMax is hiring a high-impact AI-First Content Editor, a strong executor who utilises AI to build content engines that dominate unpaid search (both on Google and in AI Overviews). In this role, you will focus on creating, optimizing, and managing content to enhance user engagement, drive traffic, and support our marketing initiatives. You will work closely with the content manager to ensure all content aligns with our editorial and brand guidelines, while leveraging data-driven insights to optimize performance.

This position requires a creative, detail-oriented individual with a passion for storytelling and a strong understanding of user trends in the market. If you thrive in a fast-paced environment and enjoy blending creativity with analytics, this is the opportunity for you.

The Senior Content Editor will be responsible for:

• AI-Driven Content Orchestration: Propose, draft, and translate high-quality financial content using a modern AI stack (e.g., Claude, ChatGPT, Jasper, or Perplexity) to support output and increase output speed without sacrificing brand authority.
• Multimodal Content Scaling: Leverage AI to instantly repurpose long-form articles into production-ready visual assets, including but not limited to social media carousels, infographics, video scripts & clips, and EDMs, ensuring a consistent omnichannel presence.
• Search Everywhere Optimization (SEO & GEO): Execute "Generative Engine Optimization" strategies to ensure our brand is cited in AI Overviews, Bing Copilot, and ChatGPT search results.
• Rapid-Response Content: Leverage AI for real-time monitoring of financial trends getting "newsjacking" content live in hours, not days.
• Performance-Led Iteration: Use data insights (GA4, Search Console) to identify "decaying" pages and use AI to re-optimize them for semantic relevance and updated E‑E‑A‑T standards.
• Quality Governance: Act as the final "Human-in-the-Loop," rigorously fact-checking and "humanizing" AI outputs to ensure they meet strict financial compliance and brand voice standards.
• Commercial Data Integrity: Rigorously verify financial data (APRs, Welcome Offers) across top-performing pages to ensure 100% accuracy for our high-intent users.
• Agile Campaign Support: Provide ad-hoc content support for marketing campaigns and maintain a "positive, problem-solving" attitude when shifting priorities to meet tight deadlines.

In this role, we are looking for someone with:

• AI Power User: You are obsessed with prompt engineering. You don’t just "use" AI; you build agentic workflows to automate research, drafting, and distribution.
• Execution Machine: 3–5 years of experience in content marketing, with a proven track record of increasing unpaid traffic through high-volume, high-quality execution.
• Bilingual Precision: Outstanding command of Traditional Chinese (Cantonese) and English. You know how to guide AI to capture the local market nuances.
• Modern SEO Stack: Working knowledge of SEO best practices and hands‑on experience with tools like Ahrefs, Semrush, SurferSEO, or NeuronWriter.
• Analytical Rigor: You rely on data, not guesses. Proficient in Google Analytics (GA4) and Google Search Console to track traffic performance, analyze user behavior, and iterate on content strategy.
• Technical Fluency: Comfortable with CMS platforms (Strapi/WordPress etc) and visual AI tools (Midjourney, Canva Magic Studio, or CapCut) for rapid asset creation.
• Financial Literacy: Strong interest in personal finance (Credit Cards, Insurance, Investing). You can spot "AI hallucinations" in financial data a mile away.

What can you expect from us?

• Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
• Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
• Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
• Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
• Reputation: We are backed by world‑class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group.

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.