Senior Content Creator

MODTECH SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic content creation company in Kuala Lumpur is looking for two experienced Senior Content Creators to transform ideas into high-performing content. Responsibilities include planning, scripting, and executing video content, along with monitoring performance metrics. Candidates should have at least 2 years of content creation experience and a strong understanding of social media trends. The role offers a salary range of RM5,000 – RM7,500 based on experience, with a focus on innovation and collaboration in a fast-paced environment.

Qualifications

• Minimum 2 years of hands-on experience in content creation, scripting, or short-form video production.
• Strong understanding of content virality and conversion logic.
• Proven track record with successful content examples or a portfolio.

Responsibilities

• Plan, script, and execute short-form video content across multiple digital platforms.
• Own the end-to-end content lifecycle, including ideation and quality control.
• Monitor and analyze content performance metrics.

Skills

Content creation

Scripting

Social media trends

Audience psychology

Performance optimization

Job description

Overview

We are looking for two experienced and highly capable Senior Content Creators to join our growing team. This role is ideal for individuals who can transform ideas into high-performing, results-driven content—from concept development and scripting to execution and optimization—with a strong understanding of social media trends, audience psychology, and content performance. If you view content as both a creative craft and a strategic growth tool, rather than just a task, we would love to hear from you.

Salary: RM5,000 – RM7,500 (commensurate with experience and capability)

Responsibilities

• Plan, script, and execute short-form video content across multiple digital platforms.
• Own the end-to-end content lifecycle, including ideation, filming coordination, editing direction, and final quality control.
• Define content directions and contribute to the development of a consistent brand IP identity and long-term content matrix.
• Create content assets to support campaigns, promotions, and new initiatives.
• Performance-Driven Content: Produce high-CTR content, including advertising creatives, conversion-focused materials, and trend-based content.
• Monitor and analyze content performance metrics such as views, engagement, and conversion rates.
• Continuously optimize content strategies based on data insights and platform behavior.
• Apply platform-specific best practices to maximize reach and effectiveness.
• Platform & Trend Expertise: Stay up to date with trends, formats, and algorithm changes across TikTok, Instagram, Facebook, and YouTube.
• Identify, adapt, and localize trending topics, memes, and storytelling formats in a brand-aligned manner.
• Collaborate closely with marketing, design, and media teams to ensure content aligns with overall business objectives.
• Proactively propose creative concepts that are both innovative and executable within timelines.

Qualifications

• Minimum 2 years of hands-on experience in content creation, scripting, or short-form video production.
• Strong understanding of content virality, traffic acquisition, and conversion logic.
• High sensitivity to youth culture, digital trends, memes, and storytelling pacing.
• Proven track record with successful content examples or a portfolio (mandatory).
• Creative, adaptable, and comfortable experimenting with new ideas and formats.
• Able to work in a fast-paced environment with strong execution and minimal supervision.
• Clear and structured thinking with the ability to translate ideas into actionable plans.
• Treats content as a brand asset and growth driver, not just a deliverable.

Bonus (Nice to Have, Not Mandatory)

• Familiarity with the online entertainment or iGaming content ecosystem.
• Experience working in MCNs, advertising agencies, livestreaming platforms, or gaming/gambling-related industries.

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